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HAIR-RAISING DEVELOPMENT IN SURVEY INDICATES TOYS HELP YOUNG CHILDREN'S SENSORY LEARNING

 NEW YORK, Jan. 15 /PRNewswire/ -- A hair-raising development in a toy sales survey indicates young children's sensory learning is enhanced by certain toys.
 Fulfilling the premise are two hairy dolls, Trolls and Mattel's Totally Hair Barbie, rated best-selling toys of 1992 in a survey of buyers for 10,000 retail operations nationwide. Clearly the hair they love to touch is the attraction.
 Significantly, the hair of both toys is made with a realistic fiber, Kanekalon Doll Fiber(R), made by the same company that makes 80 percent of the world's wigs and hairpieces, Kaneka, Inc. of Osaka, Japan, according to Ed Oberhaus, senior vice president of Kaneka America.
 Russ Berrie, Inc., the leading maker of the popular trolls reports sales of 80 million of the charming but homely little dolls. The perennial hit Barbie is expected to approach $1 billion in worldwide sales for 1992, with Totally Hair Barbie alone selling more than 10 million units worldwide, according to Mattel, Inc.
 The two toys displaced Teenage Mutant Ninja Turtles, best-sellers for the previous two years. The survey was conducted by Playthings Magazine.
 -0- 1/15/93
 /NOTE TO EDITORS: Photos available/
 /CONTACT: B.L. Ochman for Kaneka America, Inc., 212-226-0201/


CO: Kaneka America, Inc. ST: New York IN: REA SU:

LD-TM -- NYFNS2 -- 5183 01/15/93 07:34 EST
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Publication:PR Newswire
Date:Jan 15, 1993
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