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HAGGAR TAKES THE LEAD IN EASY CARE 100 PERCENT COTTON PANTS MARKET

 DALLAS, Oct. 29 /PRNewswire/ -- It's official. For the first seven months of 1993, Haggar Wrinkle-Free Cottons(tm) pants have out-performed their competitors products at retail according to the latest Market Research Corporation of America (MRCA) Information Services data. Pacesetters in the 100 percent cotton, easy care pants market, Haggar Wrinkle-Free Cottons now lead the easy care pants category at retail, with 73 percent share of the market.
 In an MRCA study performed nationwide, 12,000 households (in excess of 30,000 individuals) were surveyed about their purchases between January and July 1993. Unequivocally, Haggar Wrinkle-Free Cottons were the main choice.
 The wrinkle resistant revolution in mens 100 percent cotton pants exploded when Haggar introduced their Wrinkle-Free Cottons in October 1992. Today, Haggar Wrinkle-Free Cottons have taken the retail community by storm. According to several major national retailers, this kind of excitement hasn't been seen in the casual pants departments in over fifteen years. In addition, once Haggar Wrinkle-Free Cottons pants have been bought, customers flock back to stores for multiple purchases.
 Alan Burks, senior vice president of marketing, mens wear division for the Haggar Apparel Company, states, "The Wrinkle-Free Cottons revolution has just begun! Since the easy care cottons market in pants is still new, we still have a wealth of American consumers to educate to these tremendous new products." Burks adds, "This category offers enormous growth potential, and Haggar will be concentrating on building the category further through marketing and promotional programs. We intend to make Haggar Wrinkle-Free Cottons pants synonymous with easy care."
 Life in the fast lane in the 90s has men and women facing time constraints in almost all their daily activities. Quality products that make life easier and save time will be the items of choice. Haggar Wrinkle-Free Cottons have an advantage over regular 100 percent cotton pants as they don't need special care. They can be thrown into the washing machine and dryer, with no need to iron. According to retailers across the country, its an incentive for most busy consumers to be repeat customers.
 Haggar Corp. (NASDAQ: HGGR) is a leading marketer of men's apparel. In addition to its rapidly expanding casual apparel business which includes Haggar Wrinkle-Free Cottons, the company for many years has been the number one brand of men's dress slacks. It is also the market leader in sales of men's custom-fit suits and sport coats. Haggar completed its initial public offering in December 1992.
 -0- 10/29/93
 /CONTACT: Carla Morgan, manager investor relations of Haggar Corp., 214-956-4611/
 (HGGR)


CO: Haggar Corp. ST: Texas IN: TEX SU:

PS -- NY039 -- 8500 10/29/93 12:09 EDT
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Date:Oct 29, 1993
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