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 DALLAS, Aug. 31 /PRNewswire/ -- Because of a continuing strong trend in consumer demand for Haggar products and the expected growth of both its dress and casual products lines, Haggar Apparel Company (NASDAQ: HGGR) announced today the creation of two sales organizations -- for men's dress apparel and for men's casual wear. The announcement was made by Frank Bracken, executive vice president of Haggar.
 "Several years ago Haggar Apparel made a conscious decision to pursue the leadership position in 100 percent cotton products and balance our portfolio of dress and casual merchandise equally," Bracken said. "The Haggar casual line has grown rapidly because of products such as Haggar Wrinkle-Free Cottons(tm), which will generate first year retail sales of over $120 million since being introduced in October 1992."
 Haggar Wrinkle-Free Cottons are now the number one selling 100 percent cotton easy care slack in America. Haggar also holds the number one market share position in the dress slacks, sport coats and custom fit suits categories.
 "Therefore, to address the customer service needs of our accounts for both dress and casual merchandise, we have aligned our sales organization under those two major categories," Bracken said. "Haggar's growth in both the dress and casual product lines make this realignment a logical management move for the company."
 "James Thompson will be vice president/national sales manager for Haggar Dress Apparel and Tim Lyons has been named vice president/national sales manager for Haggar Casual Wear. Both appointments are effective immediately," Bracken said.
 "Haggar has a tradition since our beginning in 1926 of providing the highest level of service to our retail account base," Bracken said. "The realignment of our sales organization will allow us to better forecast and serve the needs of buyers in clothing, dress and casual slacks, sport shirts and shorts and continue Haggar's commitment to added value services during periods of significant growth."
 Bracken said that he expects Haggar's overall planned growth to continue because of an expanded marketing emphasis on custom fit suits and broader product lines in sports shirts.
 Thompson has been Haggar Apparel's vice president and national sales manager since 1983. Thompson joined Haggar Apparel in 1969 and handled various regional sales responsibilities before moving to the corporate office in 1983.
 "James Thompson's background in the apparel industry and his established relationships throughout the trade will be invaluable as Haggar continues to grow existing dress categories and launch new dress products," Bracken said. "With the addition of 100% worsted wool we expect our custom fit suits business to become greater in volume than 90 percent of the apparel companies existing today."
 For the last three years Lyons has been Haggar Apparel's sales associate in Denver with major account selling responsibility for May D&F, a May Department Stores Division and K-G Men's Stores, a 138-unit specialty retailer with locations in 22 states. He first joined Haggar Apparel in 1970 and has served retailers in the Indianapolis and Chicago markets.
 "Tim Lyons' sales and management skills will benefit Haggar as the company continues to increase market share in casual wear," Bracken said. "Haggar is the market leader with a 52 percent market share in the NPD's Easy Care, 100 percent cotton category. Under Tim's management, I know that our volume will increase substantially."
 Haggar Apparel Company is a Dallas-based company and is the nation's largest manufacturer of men's suits, slacks and sport coats. Third quarter results for the period through June 1993 reported net income of $2,190,000 on sales of $83,362,000. Net income increased 84% for the third quarter and 52 percent for the nine months compared to 1992.
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 /CONTACT: Frank Bracken, executive vice president of Haggar Apparel Company, 214-956-4265/

CO: Haggar Apparel Company ST: Texas IN: RET SU:

SM -- NY047 -- 7548 08/31/93 13:51 EDT
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Publication:PR Newswire
Date:Aug 31, 1993

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