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HAGGAR ANNOUNCES UNITED KINGDOM JOINT VENTURE

 DALLAS, Sept. 22 /PRNewswire/ -- Haggar Apparel Company (NASDAQ: HGGR) today announced the completion of a joint venture agreement with Coats Viyella Plc, a multibillion-dollar international conglomerate. The joint venture, named Haggar U.K., will market Haggar apparel in the United Kingdom, Northern Ireland and the Republic of Ireland.
 J.M. Haggar, III, Haggar's president and chief executive officer, stated, "This joint venture agreement gives us the presence we need to market our products in the United Kingdom, and positions us to further expand into the European Economic Community. We are extremely pleased to have such an outstanding company as Coats Viyella as our partner." Coats Viyella's wholly owned subsidiary, Coats American, is the largest thread manufacturer in the United States. They also own the Jaeger label and the international rights to the Van Heusen name outside of the Americas.
 Haggar will begin shipping its Wrinkle-Free Cottons(TM) products in November 1993 to major United Kingdom specialty and department stores. Following this initial product line, Haggar U.K. will offer dress slacks, shorts and custom-fit suits in future seasons.
 Neville Bain, chief executive of Coats Viyella, said, "We are very pleased to be working with the Haggar company, which has established such a strong position in the USA and elsewhere, and we are confident that their brand will be highly successful throughout Europe."
 Frank Bracken, Haggar's executive vice president of marketing, commented, "As in our other markets, Haggar is conscious of meeting the needs and quality demands of the consumer. The apparel products offered by this joint venture, while similar to those in the United States, have been developed specifically for the menswear market in the United Kingdom. Product development was finalized only after extensive consumer research done within the U.K. market."
 The joint venture is 51 percent-owned by Haggar which will also provide three members of the five member board of directors.
 Haggar is a leading marketer of men's apparel. In addition to its rapidly expanding casual apparel business, the company for many years has been the No. 1 brand of men's dress slacks. It is also the market leader in sales of men's custom-fit suits and sport coats. Haggar completed its initial public offering in December 1992.
 -0- 9/22/93
 /CONTACT: Carla Morgan, manager-investor relations of Haggar Apparel Company, 214-956-4611/
 (HGGR)


CO: Haggar Apparel Company; Coats Viyella Plc ST: Texas IN: TEX SU: JVN

CK -- NY029 -- 4624 09/22/93 10:49 EDT
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Publication:PR Newswire
Date:Sep 22, 1993
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