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 PITTSBURGH, Sept. 14 /PRNewswire/ -- Riding atop a 19th-Century-style wagon, the chairman of the H.J. Heinz Company (NYSE: HNZ) today bid Heinz a happy 125th birthday at a ceremony that included proclamations from world leaders, the presentation of a new corporate history, the placement of a time capsule and the unveiling of an historical marker at the company's North Side plant.
 Accompanied by the Mayor of Pittsburgh, Tom Murphy, and the Founder's great-great grandson, Andre T. Heinz, Anthony J.F. O'Reilly, Heinz chairman, president and chief executive officer, arrived at the 125th anniversary celebration on the Heinz Hitch, a vintage red wagon pulled by eight black percheron horses. The site of the mid-afternoon ceremony was Heinz U.S.A.'s newly modernized plant on the city's North Side. Built by the Founder a century ago, the plant now employs state-of-the-art technology and equipment and is one of the most advanced in the food industry.
 "After a century and a quarter, the H.J. Heinz Company remains forever new, constantly exploring the opportunities of an ever-changing world," Dr. O'Reilly said. "Our ceremony today celebrates this proud tradition and continuing promise."
 Proclamations from Around the World
 Heinz's chairman read from state and county government proclamations saluting the company. He also conveyed President Clinton's personal congratulations, and presented commendations from Lady Margaret Thatcher and the prime ministers of Ireland, Canada, Australia and New Zealand, as well as Italy's minister of trade and the premier of Victoria, in Australia.
 A New Corporate History
 Eleanor Foa Dienstag, noted author and company historian, then took the stage to present Dr. O'Reilly with a copy of the newly published corporate history, In Good Company: 125 Years at the Heinz Table.
 "The story of Heinz is more than a family history and more than a company history," Ms. Dienstag observed. "It's a chronicle of America. It's a tale of an entire industry -- which H.J. Heinz helped to pioneer. And it's a global drama, filled with fascinating people who traveled around the world for Heinz."
 In Good Company (Warner Books: $29.95) follows Heinz's company history from 1869 to the present. It details the development of Heinz's leading products and outlines the management strategies that have carried the company forward through world wars, depressions and the continuing challenges of a changing global economy.
 A Time Capsule Buried
 A copy of the book, released today, was inserted into a stainless-steel time capsule, along with other company mementos: a commemorative coin; a copy of the latest Heinz annual report; remarks delivered at the ceremony; a bottle of ketchup produced today from Heinz's Fremont, Ohio, plant; a pickle pin; and the proclamations from regional, national and world leaders honoring the company.
 Dr. O'Reilly and R. Burt Gookin, his predecessor as Heinz CEO, put the mementos into the time capsule, which will be sealed in the cornerstone of the Heinz plant's Service Building until its reopening, set for the company's 200th anniversary in 2069.
 A Heinz Memorial
 The ceremony concluded with Andre Heinz unveiling an engraved historical marker presented by Raymond V. Shepherd, who represented the Pennsylvania Historical & Museum Commission and is director of Old Economy Village in Ambridge, Pa. The marker, which will be posted at the end of the 16th Street Bridge, near the Heinz U.S.A. plant, is dedicated to the founder of the company, Henry John Heinz.
 The inscription on the blue and gold historical marker reads: "HENRY JOHN HEINZ (1844-1919): From a start in 1869 selling bottled horseradish, Heinz built an international firm by 1886. He pioneered innovative advertising, quality control, and benevolent employee policies and helped to transform modern diets."
 Ceremony participants and guests also viewed a display of Heinz memorabilia, which are now part of the Heinz Collection that the company donated to the Historical Society of Western Pennsylvania.
 H.J. Heinz Company is a worldwide provider of processed food products and nutritional services. Heinz employs approximately 35,700 people worldwide, and markets nearly 3,000 products in 200 countries and territories around the world. Some of the company's most notable brands include Heinz, Weight Watchers, Ore-Ida, StarKist and 9-Lives, as well as Plasmon in Italy, Orlando in Spain and Wattie's in Australasia.
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 /CONTACT: D. Edward I. Smyth, VP - Corp. Affairs, 412-456-5780, or Debora S. Foster, Gen. Mgr. - Corp. Communications, 412-456-5778, both of H.J. Heinz; or John E. Kennedy or L. Michael Kelly, Jr., 412-456-3586 or 412-456-3840, both of Ketchum Public Relations/

CO: H.J. Heinz Company ST: Pennsylvania IN: FOD SU:

CC -- PG008 -- 4192 09/14/94 13:32 EDT
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Publication:PR Newswire
Date:Sep 14, 1994

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