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Gulped and gone.

You might remember that Wal-Mart experimented with a private-label soft drink in 1988 called Ozark Farms.

That lineup featured a variety of flavors from the old Grapette label, but the main ingredient was Mountain Valley spring water.

We understand Sam's Clubs also is testing a brand called Continental Cola. A product of Worldwide Beverage Co. of Atlanta, Continental was selling for $3.99 per case.

We're told that the Coca-Cola Co. (40.9 percent market share) and PepsiCo Inc. (33.2 percent market share) have all but begged Wal-Mart not to get into the softdrink business.

That's the kind of clout the retailer carries.
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Title Annotation:Wal-Mart's Sam's Club markets new soft drink Continental Cola after 1988's Ozark Farms
Publication:Arkansas Business
Article Type:Brief Article
Date:Nov 11, 1991
Previous Article:Can you wash down a moon pie with it?
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