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Guinness unveils "Beer you've been practicing for" spot.

Guinness unveils "Beer you've been practicing for" spot

The singular taste and style of Guinness Stout has been captured in a new advertisement for the legendary brew. Themed "The Beer You've Been Practicing For," the outdoor ad features a strong image of a just-poured glass of draught Guinness Extra Stout.

"The campaign targets the imported beer drinker searching for new different taste experiences," said Declan Maguire, group marketing manager, Guinness Import Co. "The ad maximizes the strong visual appeal of this truly unique beer, and evokes the rich taste rewards that await the Guinness drinker."

The ads are already visible at strategic locations, including telephone kiosks, bus shelters, and transit media, in New York, Boston, Chicago, San Francisco, Washington, D.C., Philadelphia, Baltimore, Denver and San Diego. The campaign will be repeated throughout the year.

PHOTO : PRACTICE MAKES PERFECT--Guinness Import Co. and Guinness Stout has launched a new outdoor advertising campaign this spring. The promotion can be found in major metropolitan areas from Boston to San Diego.
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Title Annotation:Guinness Import Co.'s advertising campaign for Guinness Extra Stout
Publication:Modern Brewery Age
Date:May 6, 1991
Previous Article:Kirin USA introduces "Ichiban" beer.
Next Article:Molson revives "Canadian Wildlife" ads.

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