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Guinness renews Pilsner Urquell pact.

The Guinness Import Co. recently renewed its partnership with the Pilsner Urquell Brewery in Pilsen, Czechoslovakia, to act as the U.S. importing agent for the brand.

Paul Block, vice president of marketing for Guinness, and Jan Hlavacek, of the Pilsner Brewery, renewed the five-year importing agreement earlier this month in Pilsen.

"We are happy to continue our relationship with Guinness Import Company and are extremely optimistic about the brand's future in the United States," Hlavacek said. "Guinness' innovative marketing strategies have already provided Pilsner with the recognition it truly deserves."

"Pilsner Urquell compliments our unique portfolio of international premium brews," Block explained. "With the introduction of Pilsner Urquell draught and a new 22-ounce bottle this fall, we expect to see the brand take off and continue its phenomenal growth pattern."
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Title Annotation:Guinness Import Co.
Publication:Modern Brewery Age
Date:Aug 17, 1992
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