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Guinness' meeting sets sights on "the wave of the future." (Guinness Import Co.)

Guinness' meeting sets sights on "The Wave of the Future"

During the Guinness Import Co.'s recent five-day conference in Marco Island, FL, members of the "new" GIC sales and marketing forces united for the first time to set their course atop "The Wave of the Future," a company spokesperson said.

"`The Wave of the Future' is an accurate and inspiring message about our products, our sales force, and our company as a whole," said Michael Hughes, Guinness Import's president and chief executive officer. "The '90s will see a renaissance of consumers turning toward classic goods and quality services, all of which means Guinness Import Company is poised for success."

The "new" GIC includes not only the five core brands, but also an additional seven products due to the acquisition of All Brand Importers in 1990.

Reports from marketing leaders at the Guinness headquarters showed significant sales and profit gains for the "new" GIC in 1990. Don Blaustein, vice president of marketing, reported that the company enjoyed double-digit gains last year, and described overall priorities for portfolio management in 1991.

Guinness Brewing Worldwide chairman and managing director, Brian Baldock visited the sales conference from England and spoke to the sales force at the annual awards dinner. Baldock praised the GIC team for their performance, and looked forward to even greater achievements in the year to come.
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Publication:Modern Brewery Age
Date:Mar 4, 1991
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