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GuideWell Connect Acquires Health and Wellness Firm Onlife Health.

M2 EQUITYBITES-February 27, 2019-GuideWell Connect Acquires Health and Wellness Firm Onlife Health


27 February 2019 - US-based healthcare consumer engagement company GuideWell Connect has acquired US-based health and wellness firm Onlife Health Inc. (Onlife) from Blue Cross Blue Shield of Tennessee and Cambia Health Solutions, the company said.

Onlife is a technology-enabled health and wellness company serving 11 m people through contracts with health plans and employer clients.

Terms of the transaction were not disclosed.

GuideWell Connect, the consumer engagement business of GuideWell Mutual Holding Corp. (GuideWell), provides full-service, integrated consumer engagement solutions for the health care industry.

With the addition of Onlife, the company now serves health plan and employer clients in 19 states (Alaska, Arizona, California, Connecticut, Florida, Idaho, Illinois, Montana, New Mexico, New York, North Carolina, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah and Washington).

Based in Nashville, Tenn., Onlife delivers digital member engagement and reward programs using technology and coaching solutions powered by analytics and behavioral science.

The company offers wellness, chronic condition management, and tailored engagement to address gaps in care. Its solutions are delivered through Onlife's My Journeyportal and mobile applications, as well as through telephone and onsite resources.

Onlife's product suite extends across multiple health insurance lines of business, including group, individual, and Medicare Advantage.

Onlife will operate as a subsidiary of GuideWell Connect, with McConnell and the current management team remaining in place.

Under a leadership of Sarah Iselin, executive vice president for government programs and diversified business for GuideWell, the combined entity is expected to be one of the fastest growing businesses in the GuideWell enterprise.

GuideWell Connect is in integrated consumer engagement solutions that helps health plans attract, engage and retain members.

GuideWell Connect provides technology-enabled services across the member lifecycle to advance health plans' financial performance, grow membership, and drive better health outcomes for members.

GuideWell Mutual Holding Corp. (GuideWell) is a not-for-profit mutual holding company and the parent to a family of companies focused on transforming health care.

In addition to GuideWell Connect, the GuideWell organisation includes the leading health insurance company in Florida, a number of health care delivery businesses, a risk adjustment and population care management organization, and a provider of administrative services to state and federal health care programs.

TripleTree LLC acted as financial advisor and Foley and Lardner LLP acted as legal counsel to GuideWell in connection with the transaction.

Cain Brothers served as financial advisor and Waller, Lansden, Dortch and Davis LLP served as legal counsel to Onlife's shareholders, Blue Cross and Blue Shield of Tennessee and Cambia.

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Publication:M2 EquityBites (EQB)
Geographic Code:1U6TN
Date:Feb 27, 2019
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