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Gruzen Samton's latest project is child's play.

Gruzen Samton Architects announced that its design for Kidville, NY, Manhattan's newest emporium for kids, can now be enjoyed by children and their families.

Located at 84th Street between Lexington and Third avenues, Kidville, NY was conceptualized by founders Shari Mishner Stenzler and her husband, Andy, as an escape for New York City families.

Together with Gruzen Samton, they created a four-level, 20,000 square-foot complex that offers more than 100 classes for children, ages five and under, to enjoy with their parents. Completed in January 2005, Kidville, NY plays home to an indoor playground, a salon, a theater, a 50-seat cafe and a high-end retail boutique.

"We were given the challenge to create an environment that would appeal to caregivers as well as children--two demographics that are at least 20 to 30 years apart," said David Rozzi, director of interior design for Gruzen Samton Architects.

"More importantly our target customer, both small and tall, would be of the most sophisticated urban type: a New Yorker. "So we created an environment that didn't pander to the obvious," said Rozzi. "Great pains were taken to create a sophisticated design palate."
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Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 9, 2005
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