BUSINESS Forecasts call for 9.1 million units of wood windows to be shipped in 2014, approximately 18% of the total market. Long-range projections call for the total U.S. window and door market to reach $34.2 billion by 2016 and $223 billion for the worldwide market in 2017.
Growth in this segment is being attributed not only to the rebound in housing, but the demand for vinyl and fiberglass products as consumers seek more energy-efficient and maintenance-free options. However, forecasts also project a 10.2% per year gain for wood products, driven, in part, by mid- to high-end builders whose clients view wood doors and windows as value-added products.
2013 product launches meet consumer demand for energy-efficiency with the preference for wood, by offering affordable wood clad windows with ENERGY STAR ratings along with design and color options for finish and trim.
TRENDS Wood/plastic composites (WPC) in windows and doors can be worked like wood, but are durable and weather resistant. Their rising popularity has led to the development of specific industry standards.
THE MARVIN COS.
Metal/Vinyl Clad Windows
* Windows & doors are 50% of millwork's $23B revenue.
* Seven largest U.S. firms total $1 billion in sales.
* Modest growth anticipated in wood fiber windows.
Sources: The Freedonia Group * IBIS World * Window & Door Manufacturers Assn. * Hoovers * American Architectural Manufacturers Assn.
Wood window shipments to reach 9.9 million by 2015; interior doors just over 60 million.
50 of the U.S.'s largest companies control 70% of the wood window and door market.
China was the largest worldwide market for window and door demand in 2012.
SHIPMENTS OF PRIME WINDOWS (millions of units) 2011 2012 2013 (F) 2014 (F) 2015 (F) New Construction Wood 2.6 2.7 3.3 4.1 4.7 Aluminum 1.8 2.5 3.2 3.9 4.5 Vinyl 6.6 8.6 11.0 13.6 16.0 Other 0.7 0.8 1.1 1.4 1.7 Remodeling/ Replacement Wood 5.1 4.6 4.9 5.1 5.2 Aluminum 0.7 0.7 0.7 0.7 0.6 Vinyl 19.1 18.9 20.6 22.1 23.1 Other 1.2 1.3 1.4 1.6 1.8 Total 37.9 40.1 46.1 52.5 57.5 Source: American Architectural Manufacturers Assn.; Window & Door Manufacturers Assn.