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Groovy chick bangs on Bakemark's door.

BAKEMARK UK, leading supplier of quality baked goods, has launched Bang on the Door(tm)[c] Groovy Chick cookies in response to the growing demand for licensed and branded bakery products. The delicious cookies combine superior quality bakery goods with the appeal of the eye-catching characters from the Bang on the Door brand. Soft and chewy and at 50g each, the cookies contain milk chocolate chips and lilac coloured fudge pieces, in keeping with the brand. Delivered in frozen form for maximum freshness and supplied with eye-catching Groovy Chick branded cookie bags, the cookies cannot fail to attract young and old alike. Commenting on the launch, Phillip Carratt, Licensing Manager at BakeMark UK says: "We have a number of licensed cookies projects currently under development to target all sectors and age groups, and are excited about this most recent launch. The strongly branded Bang on the Door Groovy Chick cookies represent a great opportunity to refresh and add interest to the cookies category.

Following hot on the heels of the hugely popular Simpsons cookie, Groovy Chick is the most well known Bang on the Door character--the brand is currently worth 300m [pounds sterling] at retail. The popularity of the Bang on the Door brand helps to provide the initial consumer pull, but it is the exceptional taste and quality of our products that attract customers back time and time again."

Bang on the Door Groovy Chick cookies are available through instore bakeries and foodservice outlets. They are supplied as frozen pucks in 4.5kg boxes. For best results, bake in a moderate oven for 13 minutes, for a deliciously chewy cookie.


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Title Annotation:new products
Publication:Frozen & Chilled Foods
Article Type:Brief Article
Geographic Code:4EUUK
Date:Jan 1, 2005
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