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Grolsch to import Fuller Smith & Turner product.

Grolsch to import Fuller Smith & Turner product

Fuller Smith & Turner PLC of Chiswick,England and Grolsch Importers, Inc. announced that effective July 1, Grolsch Importers will become the sole importer of all Fuller's products in the United States. Grolsch Importers replaces Thames America Trading Co. as the importer.

The addition of the Fuller's product line to Grolsch Importers is consistent with Grolsch's mandate to build a strong business base in the premium segment of the U.S. imported beer market.

Fuller Smith & Turner brew award winning premium brands in the traditional British style, and is one of the only two remaining family-owned breweries in London. The addition of Fuller's product line in bottles and on draft allows Grolsch to enter the rapidly growing premium imported ale segment in the U.S. market.

"The merging of these fine quality products with the marketing and sales expertise of the Grolsch Importers organization will definitely enhance our position in the U.S. market," said Jim Gollhofer, president, Grolsch Importers.

Anthony Fuller, chairman, Fuller Smith & Turner, thanked Thames America Trading Co. for their support in launching Fuller's products in the U.S. He felt that the time had come to expand the distribution base and welcomed the opportunity to join Grolsch in the new decade. "Under the new arrangement, the Fuller's product range will have a full array of wholesaler and consumer support, including point of sale, consumer promotions and media advertising," he said.
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Title Annotation:Grolsch Importers Inc; Fuller Smith & Turner PLC; brewing companies
Publication:Modern Brewery Age
Date:Apr 30, 1990
Words:240
Previous Article:February imports slack 4.3 percent.
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