Gritty's revamps variety pack.
The Gritty Dozen Variety Pack previously included a selection of Gritty's Original Pub Style, Best Bitter, Black Fly Stout, Best Brown and one of its four Seasonal Ales. The newly designed Gritty Dozen 12 pack will feature four Original Pub Styles, three 21 IPAs, three Best Browns and three bottles of one of the Seasonal Ales. The seasonal selections include Christmas Ale, Scottish Ale, Halloween Ale and Vacationland Summer Ale.
"We are changing the pack to include our anniversary ale, the 21 IPA," said Gritty's Vice President and Master Brewer, Ed Stebbins. "The make-up of the variety pack gives customers a broad assortment of flavors that we believe beer enthusiasts will enjoy. We've also redesigned the packaging--it has a bright, really cool design that we know customers will appreciate."
To make room for the 21 IPA, Gritty's will replace two beers from the Gritty Dozen, Black Fly Stout and Best Bitter.
To coincide with the change in the Gritty Dozen, the Black Fly Stout and the Best Bitter will transition from 12-ounce to 22ounce bottles and will be available in 5 liter mini kegs and on draft. The new Gritty Dozen and the 22-ounces bottles of Black Fly Stout and Best Bitter will be available in retail outlets by mid-summer.
Gritty McDuff's beers are sold in Maine, New Hampshire, Vermont, New York, Massachusetts, Florida, Pennsylvania, and New Jersey.
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|Publication:||Modern Brewery Age|
|Date:||Aug 20, 2009|
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