Printer Friendly

Gritty's revamps variety pack.

Gritty McDuff's Brewing Company of Portland, ME, has announced it is changing the make-up of its variety pack to include its new 21 IPA.

The Gritty Dozen Variety Pack previously included a selection of Gritty's Original Pub Style, Best Bitter, Black Fly Stout, Best Brown and one of its four Seasonal Ales. The newly designed Gritty Dozen 12 pack will feature four Original Pub Styles, three 21 IPAs, three Best Browns and three bottles of one of the Seasonal Ales. The seasonal selections include Christmas Ale, Scottish Ale, Halloween Ale and Vacationland Summer Ale.

"We are changing the pack to include our anniversary ale, the 21 IPA," said Gritty's Vice President and Master Brewer, Ed Stebbins. "The make-up of the variety pack gives customers a broad assortment of flavors that we believe beer enthusiasts will enjoy. We've also redesigned the packaging--it has a bright, really cool design that we know customers will appreciate."

To make room for the 21 IPA, Gritty's will replace two beers from the Gritty Dozen, Black Fly Stout and Best Bitter.

To coincide with the change in the Gritty Dozen, the Black Fly Stout and the Best Bitter will transition from 12-ounce to 22ounce bottles and will be available in 5 liter mini kegs and on draft. The new Gritty Dozen and the 22-ounces bottles of Black Fly Stout and Best Bitter will be available in retail outlets by mid-summer.

Gritty McDuff's beers are sold in Maine, New Hampshire, Vermont, New York, Massachusetts, Florida, Pennsylvania, and New Jersey.
COPYRIGHT 2009 Modern Brewery Age LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:Aug 20, 2009
Previous Article:Hoss, a new Marzen.
Next Article:MacTaranhan's releases seasonal farmhouse ale.

Related Articles
Yuengling variety pack is now offered.
Harpoon products are repackaged by Mass Bay Brewing.
Anheuser-Busch scorecard, case sales, 4-weeks and 13 weeks ending 5/17/09: excerpted from IRI Data Total US Food/Drug/Convenience.
MillerCoors scorecard, case sales, 4-weeks and 13 weeks ending 5/17/09: excerpted from IRI Data Total US Food/Drug/Convenience.
Anheuser-Busch InBev scorecard, four weeks ending June 14th 2009.
MillerCoors Scorecard, four weeks ending June 14th 2009.
Gritty McDuff's to release Halloween Ale in August.
Anheuser-Busch scorecard, case sales and dollar sales, 4-weeks ending 4/19/09.
Anheuser-Busch scorecard, four weeks ending July 12th.
Anheuser-Busch scorecard 4 week and 13 week data IRI data, U.S. food 13-week period ending July 13, 2008.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |