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Greyhound runs last journey.

IT WAS meant to portray the romance of the open road and bring a piece of Americana to Britain.

But the Greyhound bus service between Swansea and Cardiff will be scrapped from this Sunday.

Instead of the retro-American Greyhound, the "X10" will serve the two cities in a "streamlined" way.

The Swansea-to-Cardiff stretch is the last part of the UK where Greyhound buses operate in Britain, but from December 6, the current branding will disappear.

First Cymru spokesman Chris Hanson said: "It's time to move on. The Greyhound branding has disappeared from all other parts of the UK and we thought it was time it happened here.

"The service has not been doing as well as we initially hoped and we want to streamline it and have more local branding which is more relevant to our customers."

Wi-fi will remain on the new service, which is popular with commuters.

Mr Hanson said: "For whatever reason it did not take off here and we now hope the X10 will be a big success -the buses with extra leg room will be the same, it's just the branding that will go."

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Publication:Western Mail (Cardiff, Wales)
Geographic Code:4EUUK
Date:Dec 3, 2015
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