Grey Group buys ArcTouch.
TELECOMWORLDWIRE-January 29, 2016-Grey Group buys ArcTouch
(C)1994-2016 M2 COMMUNICATIONS http://www.m2.com
Grey Group has acquired ArcTouch Inc., a mobile design and development company in the United States, the company said.
ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation and PR, its full-service public relations and activation arm, and Grey Shopper, its shopper marketing arm.
ArcTouch, together with Grey San Francisco, brings the agency's total West Coast staff to nearly 150, reporting to Michael Houston.
Grey is the advertising network of Grey Group, which is led by James R. Heekin III, Chairman and CEO. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY).
((Comments on this story may be sent to firstname.lastname@example.org))
|Printer friendly Cite/link Email Feedback|
|Article Type:||Brief article|
|Date:||Jan 29, 2016|
|Previous Article:||Branch Metrics raises USD35m.|
|Next Article:||Huawei to upgrade Denmark-based TDC broadband network.|