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Greggs reveal the changing nature of what we eat for our breakfast; Newcastle-based bakers Greggs found some interesting results when they looked at peoples changing habits.

Byline: Ian Robson

Bakers Greggs have been chewing over what we eat for breakfast.

The Newcastle-based company say the way we eat the first meal of the day has changed with fewer of us going to work on an egg.

Instead, say the company's eggheads, we are increasingly likely to eat during the commute to work or even at our desks.

Findings from Greggs Big Breakfast Report say only 51 per-cent have breakfast at home with most of those being older.

The company say the rise of "brinner" - breakfast eaten at dinnertime - suggest we still like the kind of food we traditionally eat in the morning but don't have enough time.

Seven out of ten people quizzed for the report say they have eaten brekkie outside of the usual time while 15 per-cent have tucked into brinner.

The report says we still like bacon sarnies and a full English just not necessarily at breakfast time.

Graeme Nash, head of customer and marketing, said: "Without a doubt we are seeing changes in the way we consume breakfast.

"It's still one of our favourite meals of the day so it's no wonder the nation are finding ways to fit this meal in and around their busy lives.

"It's great to see as a nation we're still enjoying our all-time breakfast favourites - the full English and the bacon buttie."

Greggs celebrated the report, which involved talking to 5,000 people, by producing a bacon sarnie-flavoured candle.

And they dubbed the act of eating at work as "al-desko". Ten fun facts about our breakfast habits

1. 12 per-cent of us need a cuddle to get going in the morning while nine per-cent need vitamins.

2. Tomato sauce beats brown sauce as our most popular condiment.

3. Avocado is now in Greggs' top ten breakfast sandwich fillings.

4. Butter is making a comeback beating margarine as the most popular toast topping while cream cheese is tenth in their top ten.

5. Average time for brekkie is 7.40 on a weekday and 8.42 at the weekend.

6. Half of men say the smell of bacon sandwiches is their most favourite aroma.

7. Morning coffee has its growing fans but one in five of us say they do not drink coffee ever.

8. Women are more likely to make their man breakfast than the other way round.

9. One in three of us check emails and social media while having breakfast.

10. 78 per-cent say breakfast is still the most important meal of the day.

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Publication:The Chronicle (Newscastle upon Tyne, England)
Date:May 18, 2015
Words:420
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