Despite water's vital role in personal and ecosystem health, human and industrial activities have significantly diminished the quality of our waterways. In the U.S., it is estimated that 210 million people live within 10 miles of a polluted river, lake, stream or coastal area. Now, natural products company Tom's of Maine has introduced a five-year National Rivers Awareness Program with River Network, The Nature Conservancy, the National Park Service and participating retailers to involve people in saving this precious resource. Free River Awareness Kits include a River Stories video, the booklet 50 Ways to Love Your River and advocacy group information. CONTACT: Tom's of Maine, (800) FORTOMS, www.tom sofmaine.com.--R.B.