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Green apples, food safety messages to greet shoppers on World Health Day.

Aswaaq is giving away green apples to all customers and staff will also pass on messages about health and safe food while distributing them.

Dubai -- Shoppers in Dubai's major hypermarkets will receive green apples, special discounts on healthy food products and tips on hygiene and safety today.

These are some of the ways through which the hypermarket giants here are marking World Health Day in association with the Food Control Department of the Dubai Municipality.

Director of the Department Khalid Mohammed Sharief Al Awadhi told Khaleej Times that the municipality approached the major chains of hypermarkets in Dubai to promote food safety on their premises to raise public awareness through different communication channels and support the theme of safe food on this year's World Health Day.

"In response to it, many of the hypermarkets have welcomed our approach and have put forward many creative ideas."

He said the hypermarkets with the most creative ideas to promote food safety will be honoured with special recognition for their efforts.

Aswaaq is giving away green apples to all customers and staff will also pass on messages about health and safe food while distributing them. Flyers carrying five key messages on safe food at home will also be distributed to customers.

These activities will be held from 7pm to 8pm in its eight branches in Dubai while the timing of the campaign will be from 3-4pm at its outlet in Al Badaa. Also, special promotions on healthy food products will be available throughout the day in all its outlets.

Union Coop is holding awareness sessions on the topic "From Farm to Plate" at its outlet in Barsha Mall from 10am. The sessions will cover organic and hydroponic farms and food safety and how to deal with food (storage, temperature and hygiene). Separate activities will be held for kids.

Carrefour in Mall of the Emirates, Mirdif and Al Ghurair Centre will hold events for customers from 10am to 12.30pm. These will include site tour to the bakery and pastry sections with explanation to the customers of their food safety system, degustation of products, distribution of flyers containing the good hygiene practices during shopping, transportation and storage of the food.

The retail chain will also hold open discussions on its social media channels for two weeks on the subject. Carrefour's Facebook page and website will publish posters and articles about food safety practices from shelves to plate.

Meanwhile, Lulu has already started its campaign to mark World Health Day in most of its Dubai outlets. The activities include student visits and food safety classes, drawing competitions for children on the theme of food safety from farm to fork, issuing food safety messages on cash invoices, and sending email notifications to customers' database. Lulu outlets are also placing food safety information counters and signboards of Food Control Department's mascot Mr Safe carrying food safety messages in strategic positions.

The Dubai Municipality will also keep updating the details of the initiative through social media so that members of the public are aware of the events and participate and enhance their knowledge on food safety, said Principal Food Studies and Surveys Officer Fatima Asfandyar Al Zarouni.

She urged the public to follow the municipality's and the department's social media channels to keep themselves updated about their activities and for awareness tips.


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Publication:Khaleej Times (Dubai, United Arab Emirates)
Geographic Code:7UNIT
Date:Apr 6, 2015
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