Printer Friendly

Green Giant Fresh Bows Green Beans, Crispy Onions Promo.

The Sholl Group II, marketer of selected Green Giant Fresh produce products, and Sugar Foods, manufacturer of Fresh Gourmet Crispy Onions, have collaborated to launch a new promotion that gives a fresh twist to a traditional favorite - fresh green bean casserole.

The program features a 75-cent instant redeemable coupon (IRC) that will be affixed to each bag of Green Giant Fresh Green Beans, offering instant savings when consumers purchase Green Giant Fresh Green Beans and Fresh Gourmet Crispy Onions.

This first-time promotion, which runs through March 21, will be available at select grocery retail stores nationwide.

"This cross-promotion will enable retailers to merchandise Fresh Gourmet Crispy Onions next to our Green Giant Fresh Green Beans to maximize results," said Sarah Wangler, marketing manager for the Scholl Group II, based in Minneapolis.

COPYRIGHT 2008 Stagnito Media
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:fresh green bean casserole; Fresh Gourmet Crispy Onions
Comment:Green Giant Fresh Bows Green Beans, Crispy Onions Promo.(fresh green bean casserole)(Fresh Gourmet Crispy Onions)
Publication:Progressive Grocer
Article Type:Brief article
Geographic Code:1USA
Date:Mar 6, 2008
Previous Article:Lithuanian Grocer Piloting Self-Checkout.
Next Article:General Mills Revs Up In-store Bakery Promo.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters