Great green choices.
Readers of Consumer Reports who have noted the glowing reviews of
hybrid cars, low-VOC paint, natural foods and other Earth-friendly
products might have suspected that the staff harbored more than a few
closet environmentalists. Now the magazine is coming clean with the
website GreenerChoices.org, designed to help consumers make informed
purchasing decisions. A survey commissioned by the popular magazine
(with a paid circulation of five million) revealed that only five
percent of consumers consider themselves to be Earth activists, but nine
out of 10 consider environmental and health factors as part of
purchasing decisions. According to the website's director, Dr.
Urvashi Rangan, "Forty three percent said they would be willing to
pay more for electricity generated from environmentally sound sources
like solar and wind power." You'll learn on the site, for
instance, that compact fluorescent bulbs last six to 10 times longer
than standard bulbs, reduce lighting costs by 67 percent and, when
installed around your home, can cut power-plant carbon dioxide emissions
by 100 pounds a year. The site's hands-on guides to green rebates
and recycling options are also useful.