Great American Country Secures Rebroadcast Rights to 40th Annual Academy of Country Music Awards.
GAC will air the first encore presentation of the awards show on Tuesday, June 7 at 8 p.m. ET/PT. Additional air dates are set for September and October.
"This year marked the milestone 40th anniversary of the Academy of Country Music Awards, but it's also a first. It's the first time we've worked with GAC on a significant partnership," said Bob Romeo, executive director of the Academy of Country Music. "The Academy has always been about building strong relationships, and certainly this will be one."
GAC secured the licensing for the annual awards show through dick clark productions, which produces the program for the academy. GAC will be the only network to rebroadcast the show.
Rebroadcast rights are growing increasingly important to the programming strategies of cablers and broadcasters alike. Because cable networks typically have smaller audiences in any given day part than the more ubiquitous broadcast networks, encore presentations are important in maximizing audience over time. Increasingly, broadcasters are adopting the re-air strategy as well. For example, CNBC airs multiple encore episodes of "The Apprentice" the week following its Thursday night premiere on NBC.
"The annual Academy of Country Music Awards are very popular among country music fans and well respected by the artists and labels, so securing the re-air rights is significant for GAC. It fits perfectly with our mission to be the leaders in country music television programming," said Sarah Trahern, the network's vice president of programming. "We expect our encore presentations to draw a sizeable audience of viewers who missed the CBS broadcast, or who were so entertained they want to watch it again."
The Academy of Country Music was founded in 1964 with a mission to support, promote, and enhance the advancement of the country music industry worldwide. The Academy, which is comprised of 3,800+ professional members and a newly established Associated Membership, is headquartered in Burbank, CA. For more information on the Academy of Country Music Awards and the Academy of Country Music, please visit www.acmcountry.com.
About Great American Country
Great American Country (GAC) is America's country music source, with its music-intensive format and the latest in country news and events. As the home of the legendary Grand Ole Opry, GAC is best known for its mix of current and classic country music hit videos, original programming, special performances and live concerts, as well as country music's only daily request show, CRL.
GAC is a property of Scripps Networks, which is headquartered in Knoxville, Tenn., and offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville, and Englewood, Colo., Scripps Networks is the leading developer of lifestyle-oriented content for television and the Internet, including HGTV, Food Network, DIY Network, and FINE LIVING, as well as electronic retailer Shop At Home and country music network Great American Country (GAC). Scripps Networks is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media, and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service and United Media.
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|Date:||May 18, 2005|
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