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Greased Lightning[R] Debuts Multi-Purpose Cleaner with Spring Rain Scent.

National household cleaning brand introduces new product and look for complete portfolio

LAWRENCEVILLE, Ga., March 29, 2012 /PRNewswire/ --Greased Lightning[R], a trusted household cleaner for more than 25 years, announces a new Multi-Purpose Cleaner to its family of cleaning products. With a fresh spring rain scent, the new Greased Lightning Multi-Purpose cleaner delivers the same cleaning power as its flagship Super Strength product, known by consumers for its superior degreasing capabilities.

In tandem with the launch of Greased Lightning Multi-Purpose, the brand also debuts new packaging for its full portfolio of products. The revamped label on the Multi-Purpose and Super Strength products focuses on product use and versatility, depicting iconography that easily showcases areas in and around the home Greased Lighting can tackle.

"With so many options on store shelves, making a decision on what cleaning product to buy can be overwhelming for consumers," said Cheryl Holliday, General Manager of the Household Division for BioLab, the makers of Greased Lightning brand cleaning products. "Greased Lightning Super Strength maintains its familiar eye-catching, yellow bottle, but its updated look gives it a stronger presence on shelf that showcases its versatility and matches the strength of its cleaning power, championed by so many loyal consumers."

Greased Lightning's product extension, the Multi-Purpose cleaner, will have a softer appeal, with a white bottle and blue shadowing to complement its inviting spring rain scent.

"We wanted to offer consumers another affordable and accessible cleaning product that could tackle tough messes, but could also leave behind a delicate fragrance. The Multi-Purpose product achieves this, and is a great fit for the toughest stains or the most gentle surfaces, all while still delivering the brilliant results Greased Lightning consumers know and love," said Holliday.

The new Multi-Purpose Product is rolling out in stores in March and can be found in grocery retailers nationwide. Greased Lightning's family of products, including the Super-Strength, Orange Blast and Auto & Shop are available in grocery and mass retailers, dollar, DIY and hardware stores. For more information on store availability, visit

About Greased Lightning

Greased Lightning[R] cleaning products are produced by the HomeCare Labs division of Atlanta-area based Bio-Lab Inc., a producer of branded pool and spa water treatment products and branded home cleaning products. Since 1985, Greased Lightning has been a trusted household cleaner, tackling everything from tough messes to everyday cleaning tasks in every room of the home. For more information on Greased Lightning, visit Greased Lightning[R] is a registered trademark of HomeCare Labs, Inc.

SOURCE Greased Lightning
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Publication:PR Newswire
Date:Mar 29, 2012
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