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Granville and Brick brewers sign marketing, production agreement.

International Potter Distilling Corp. said its Granville Island Brewing Co. unit has signed a letter of intent with Brick Brewing Co. whereby each company will produce and market the other's products under license.

International Potter said Granville representatives are enthusiastic about the alliance, which will see the first cottage brewery in the West, Granville, team up with the first cottage brewery in the East, Brick.

It said the agreement enables both companies to gain strategic national exposure, while at the same time maintaining local control of the product and its marketing. In addition, it allows Potter to increase its commitment to the rapidly growing cottage brewery market in British Columbia.

As part of the transaction agreement, International Potter will sell its interest in the brands currently produced in Ontario by its Pacific Brewing Co. and discontinue operations in St. Catharines, Ont.

The major brand produced by Pacific Brewing is cold-filtered Pacific Real Draft.
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Title Annotation:Granville Island Brewing Company Ltd.; Brick Brewing Co.
Publication:Modern Brewery Age
Date:Mar 29, 1993
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