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Grand Marnier: not just about Christmas.

Grand Marnier is attempting to boost the brand's appeal beyond Christmas with a second round of off-trade sampling.

Next week, consumers visiting Sainsbury's and Tesco in the south east can pick up a free glass of the 'grand cafe' serve, which consists of coffee with a dash of Grand Marnier and a cream float. The sampling campaign, running for just a week, forms part of the brand's 1m [pounds sterling] marketing thrust this year aimed at boosting sales outside the Christmas period.

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"Currently Grand Marnier has a too-exclusive association with Christmas," said marketing manager Nicki Daw. "This is a versatile liqueur that can be enjoyed any time."

Grand Marnier's first major off-trade sampling drive took place in the spring with 'grand esprit', a summer cocktail that more than 100,000 people sampled at drink and food exhibitions in London and Birmingham.
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Title Annotation:news: GOOD & DRINK
Comment:Grand Marnier: not just about Christmas.(news: GOOD & DRINK)
Publication:Grocer
Article Type:Brief article
Geographic Code:4EUFR
Date:Nov 22, 2008
Words:143
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