Grand Marnier: not just about Christmas.
Next week, consumers visiting Sainsbury's and Tesco in the south east can pick up a free glass of the 'grand cafe' serve, which consists of coffee with a dash of Grand Marnier and a cream float. The sampling campaign, running for just a week, forms part of the brand's 1m [pounds sterling] marketing thrust this year aimed at boosting sales outside the Christmas period.
"Currently Grand Marnier has a too-exclusive association with Christmas," said marketing manager Nicki Daw. "This is a versatile liqueur that can be enjoyed any time."
Grand Marnier's first major off-trade sampling drive took place in the spring with 'grand esprit', a summer cocktail that more than 100,000 people sampled at drink and food exhibitions in London and Birmingham.
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|Title Annotation:||news: GOOD & DRINK|
|Comment:||Grand Marnier: not just about Christmas.(news: GOOD & DRINK)|
|Article Type:||Brief article|
|Date:||Nov 22, 2008|
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