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Grab their attention with industry's economic impact.

In the world of firearms and ammunition, conversations invariably center on the Second Amendment, gun rights, anti-gun battles and the best gun and ammo to use for self-defense, sporting and hunting. Those are all valuable topics. In the case of the Second Amendment, it's foundational to our nation's freedom.

However, in the world of business, firearms and ammunition are also big business, and as important as protection of the Second Amendment is to all of us, what often grabs the attention of politicians is "economic impact." More to the point: "How much money flows into my city, county, state because of the firearms industry?"

This was very clear to those of us who visited legislators on Capitol Hill in April during the NSSF Congressional Fly-In. By focusing on the "business" aspect of the industry, the industry's message seemed to carry more weight.

And the industry has an impressive impact on the economy, one that has grown significantly in recent years.

In April, NSSF released its "The Firearms and Ammunition Industry Economic Impact Report: 2014." It reveals the total economic impact of the firearms and ammunition industry in the United States increased from $19.1 billion in 2008 to $42.9 billion in 2014. That's a 125 percent increase!

In addition, the total number of full-time equivalent jobs rose from approximately 166,000 to more than 263,000, a 58 percent increase since 2008. These include jobs in companies supplying goods and services to manufacturers, distributors and retailers, as well as those that depend on sales to workers in the firearms and ammunition industry.

"We have seen continued dramatic growth in the firearms and ammunition industry that is the direct result of consumer demand for our products since 2008," said Steve Sanetti, NSSF president and CEO. "In our nation's economic recovery since that year, our industry has been a standout, increasing our direct workforce by 78 percent, adding jobs that pay an average of more than $52,000 in wages and benefits."

According to the NSSF report, companies in the U.S. that manufacture, distribute and sell firearms, ammunition and hunting equipment employ as many as 134,429 people and generate an additional 128,794 jobs in supplier and ancillary industries.

Overall, the firearm and ammunition industry is responsible for as much as $42.96 billion in total economic activity in the U.S., according to NSSF.

"The broader economic impact flows throughout the economy, generating business for firms seemingly unrelated to firearms. Real people, with real jobs, working in industries as varied as banking, retail, accounting, metal working, even in printing, all depend on the firearms and ammunition industry for their livelihood," the report outlines.

Then there are the taxes generated by the firearm and ammunition industry: They're sizable. According to NSSF, the industry and its employees pay more than $5.79 billion in federal and state taxes, including property, income and sales-based levies.


"Wildlife conservation is the real winner here, as we increased federal tax payments by 108 percent, Pittman-Robertson excise taxes that support wildlife conservation by 145 percent and state business taxes by 106 percent. And gratifyingly, throughout this period of growth, both criminal and accidental misuses of firearms continued to drop," Sanetti said.

The NSSF report provides a state-by-state breakdown of job numbers, wages and output covering direct, supplier and induced employment, as well as federal excise taxes paid. These numbers are important for a number of reasons, including getting the attention of local, regional, state and national lawmakers.

Download a copy of the report from NSSF and share it with your employees, customers, other business owners--and your lawmakers.

It's about business, and the industry has an impact.

                 Direct           Supplier

Jobs (FTE)       134,429           59,982
Wages        $5,985,212,500    $4,215,796,000
Economic     $17,790,120,500   $14,274,296,700

                 Induces             Total

Jobs (FTE)        68,812            263,223
Wages         $3,544,468,000    $13,745,476,500
Economic     $10,892,182,300    $42,956,599,500
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Title Annotation:INDUSTRY WATCH
Comment:Grab their attention with industry's economic impact.(INDUSTRY WATCH)
Author:Thurman, Russ
Publication:Shooting Industry
Date:Jun 1, 2015
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