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Title Type Date Words
A package that hits dog owners where they live. Aug 19, 2009 698
The sky is falling! The sky is falling! Or is it? Editorial Aug 19, 2009 301
Lessiter family succeeds with steady growth and quirky diversification. Jul 9, 2009 679
Listless lists and list-testing tight? Guidelines for newsletter marketers. Jul 9, 2009 870
Was much of what we thought we knew about internet marketing wrong? May 5, 2009 772
What to do about "the banana". May 5, 2009 488
The never-ending story of copyright--this time mostly on the web. Apr 20, 2009 506
Jim Grinstead keeps sports-venue engineers and architects in the know. Interview Apr 20, 2009 707
Marketing publications with a self-mailer. Apr 20, 2009 925
Damn the economic torpedoes, SIPA executive director says, full speed ahead. Mar 5, 2009 633
SIPA expands staff even as economy slumps. Mar 5, 2009 662
Can a trial offer be "too soft"? Mar 5, 2009 682
Add "online financial advisor" to Bill Donoghue's 30 years as newsletter editor, mutual funds guru, media star, and iconoclast. Interview Jan 26, 2009 854
Passing the newsletter along to the next generation (or perhaps not). Jan 26, 2009 624
New DM coalition wants to set standard for envirofriendly direct mail. Jan 26, 2009 462
Is e-mail (already) not what it used to be? Dec 31, 2008 632
Learn to live with it: Testing may be a casualty of tough times. Dec 31, 2008 572
Publishers face new U.S. president and not-so-new economic crisis. Editorial Nov 12, 2008 474
Current mailing opportunities, barriers and (good and bad) initiatives. Nov 12, 2008 666
Print struggles to escape consignment to the scrap heap of history. Sep 10, 2008 646
Brian Howey, Howey Political Report. Interview Sep 10, 2008 814
Speechwriting rules that might also work for sales copywriting. Sep 10, 2008 595
Another visit with Mark Ragan about transforming his company. Interview Aug 8, 2008 996
How to get your newsletter or e-zine past the spam filters. Aug 8, 2008 659
What well-established titles are mailing today. Aug 8, 2008 798
New York State online sales tax in effect, but newsletter publishers not affected. Jul 9, 2008 345
Rory Brown of Incisive Media gives away content to reel in subscribers. Jul 9, 2008 956
Done right, 6" x 9" can sell. Done wrong--well, here's Dog Watch. Column Jul 9, 2008 635
Newsletter association founding member Bill Bland dies at 91. Obituary Jun 16, 2008 345
Successful website builds circulation for print-only newsletter. Jun 16, 2008 773
Finding the human interest story for the business-to-business title. Jun 16, 2008 711
Up, up and away! what you can do to hold down costs in the face of yet another postal rate increase. Jun 16, 2008 752
A look back at a look to information marketing's future. Jun 16, 2008 501
New York State attempts (again) to collect tax on online sales. May 12, 2008 573
Old-line publisher Jack O'Dwyer charges into online world, but pooh-poohs its importance. May 12, 2008 932
Conferences and seminars--still an attractive opportunity for 2008. May 12, 2008 631
Is everything the oracle speaks really DM gospel? May 12, 2008 537
Longtime publishing company Ragan Communications moves rapidly and profitably into online arena. Apr 23, 2008 1334
For 21st-century subscribers, concentrate on the editorial only you have. Apr 23, 2008 736
Are "Do Not Mail" regulations on the horizon for newsletter marketers? Apr 23, 2008 797
Putting real punch into your editorial copy. Brief article Mar 31, 2008 294
Upgrade your online ordering device by learning from the print versions. Mar 31, 2008 695
Once again, how many names make for a "valid" test? Mar 31, 2008 686
40 years in publishing--a look at "back in the day". Mar 7, 2008 993
Publication firewalls are coming down. Mar 7, 2008 798
Walter Pearce moves from investment newsletters to award-winning food letter and the wonderful world of ancillary products. Occupation overview Feb 21, 2008 851
Spam filters--the big, bad wolf or the voice behind the screen. Feb 21, 2008 695
After years as a reporter, Jondavid Klipp becomes his own publisher. Jan 21, 2008 716
Here's a very different newsletter promotional package. Jan 21, 2008 486
Former newsletter association executive reflects on current transition. Viewpoint essay Jan 21, 2008 610
After years in directory and newsletter publishing, Barry Lee is still coming up with new publishing ideas. Dec 31, 2007 676
Perhaps it's time to look again at your offer strategy. Dec 31, 2007 601
Miscellaneous marketing notes, advice and observations. Dec 24, 2007 560
Jim Sinkinson--editor, publisher, copywriter (emeritus), conference director, and indefatigable volunteer. Dec 24, 2007 943
What's coming in newsletter marketing for 2008. Dec 24, 2007 768
Helmut Graf, CEO of VNR Verlag fur die Deutsche Wirtschaft AG. Interview Dec 9, 2007 1127
The importance of customer service: we had better be grocery stores and not banks. Dec 9, 2007 629
As UCG's editorial director, Lisa Getter oversees top-notch stable. Nov 9, 2007 762
How to design your marketing e-mail for the most effective results. Nov 9, 2007 600
"Editorial wants to be free" rears its (ugly) head. Oct 22, 2007 391
Garbage bulletins, minimalism, overblown return address, the guarantee. Oct 22, 2007 446
It's still "all in the family" at the 44-year-old William F. Bland Company. Biography Oct 22, 2007 650
Beating the mail room and the spam filters to get your marketing efforts through to the prospects. Oct 22, 2007 760
In memoriam: George Lutjen. Obituary Sep 30, 2007 399
London-based Richard Londesborough has clients in 130 countries. Company overview Sep 30, 2007 1132
Ten possible reasons why U.S. newsletter publishers largely avoid the international market. Sep 30, 2007 687
The art of newsletter pricing--this just in: new academic studies say what we thought we knew is wrong. Sep 14, 2007 894
Jack Reed of Real Estate Investment Monthly probably sets the record for number of marketing and customer customs he proudly flaunts. Sep 14, 2007 1126
An early bird renewal campaign with a nifty gift subscription offer. Sep 14, 2007 496
Random marketing notes ... Sep 14, 2007 280
Cynthia Carter, "Jill-of-All-Trades" in the newsletter industry. Aug 27, 2007 1018
The last page of the sales letter--"the furniture of direct marketing". Aug 27, 2007 599
Sam Gilston working successfully out of his home office for 26 years. Aug 8, 2007 1210
Making the late renewer grab for that last-chance/final opportunity offer. Aug 8, 2007 798
Megan St. John, InfoCommerce Group, has seen (and done) it all. Jul 24, 2007 834
The adventures of Max and Megan in the newsletter--now specialized-information--business. Jul 24, 2007 753
Marketing ideas to test now--late summer 2007. Jul 24, 2007 917
Max Bowser, 31-year career in print-only investment advice. Jul 6, 2007 984
10 techniques to use to ratchet up your marketing effectiveness. Jul 6, 2007 803
Is the sample issue, multipiece marketing package set for a comeback? Jul 6, 2007 988
The "magic" of search engine optimization. Jun 19, 2007 736
Reports from the front--the long battle against illegal photocopying. Jun 19, 2007 800
Strategies for fighting the costs of the postal rate increase. May 30, 2007 905
Ariad's Hugh Furneaux laughing all the way to the online bank. May 30, 2007 643
Look closely at your house lists, save thousands in your own backyard. May 30, 2007 689
Knight Kiplinger "repurposing" venerable publishing firm. May 7, 2007 816
A brief look at the Kiplinger company, 1920-2007. May 7, 2007 467
How seasonality affects your newsletter marketing effort. May 7, 2007 778
Checking back, post pet-food poisonings, with David Lee at Tufts Media. Apr 25, 2007 846
E-mail marketing basics. Apr 25, 2007 724
David Lee makes his Tufts University colleagues happy by running a newsletter profit center on campus. Mar 31, 2007 805
Does your website sell subscriptions? A review of current practices. Mar 31, 2007 1311
Eric Francis's Planet Waves has lots of everything--including profits. Mar 12, 2007 1418
It's a tough business, launching a newsletter. Mar 12, 2007 678
Susan Crawford very successful as founder and editor of Ardmore Publications, but still cannot get high school English out of her blood. Feb 20, 2007 888
Pet peeves: 11 things not to include in your marketing package and offer. Feb 20, 2007 584
Bert Dohmen, #1 stock timer, still writes every word in his newsletters. Jan 31, 2007 1113
Late renewal ideas and the "We've goofed" strategy. Jan 31, 2007 655
Allie Ash, master founder and acquirer of newsletter companies. Company overview Jan 17, 2007 847
Train your subscribers to renew early, not late. Jan 17, 2007 641

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