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Good hair days; NORTH hairdressers Hooker & Young are in the running for British Hairdresser of the Year. LIZ LAMB brings you an exclusive peek at their new hair collection and gives you the chance to win a hair makeover.

Byline: LIZ LAMB

IT'S an accolade that has been awarded to some of the world's most famous hairdressers, including Trevor Sorbie, Nicky Clarke and Andrew Collinge.

Now North East hairdressers Hooker & Young are in the running for the acclaimed title of British Hairdresser of the Year.

Gary Hooker and Michael Young, who run salons in Gosforth and Jesmond in Newcastle and Serenity spa at Seaham Hall in County Durham, are the only hairdressers outside of London to be nominated for the top gong, which will be announced at a glittering award ceremony in November.

Here the pair, who also run a salon in Wynyard, Teesside, and recently opened a salon at designer clothing store Psyche in Middlesbrough, showcase their latest hair collection for summer and talk us through how to achieve the hottest styles at home.

1: BLONDE CURLS Charlize Theron and Rachel Bilson have recently been seen wearing beautiful curls. Soft and delicate is key, with hair not looking too 'done.' Whether you have naturally wavy hair or have to work for that effortless style, less is definitely more when it comes to waves this summer.

Once out of the shower, squeeze out the excess water. Apply a blow drying cream and blast the hair 90% dry. Focus on drying the roots in the opposite direction to how they lie naturally to give added volume. Use a large round brush, lift the hair at the root section and finish blow drying the remaining 10%.

Glide the brush round and down, with the nozzle following it down the hair for extra shine.

Once the hair has cooled, apply large heated rollers to create the curls. Start at the ends and roll upwards, securing at the roots. After the rollers have cooled, remove them and use your fingers to loosely separate the curls. Mist with Matrix Shielding Shine Spray for added glamour.

2: REDHEAD Sexy, disheveled bed head is big news, and while it looks effortless it isn't so easy to achieve the look. There is a fine line between Cat Deeley's style and waking up with messy hair.

The key to getting this look right is knowing the texture of your hair.

If your hair is fine, you need a texturising product to bulk it up, but if it is thick a serum will smooth the hair.

Curly hair needs to be tamed and straight hair needs movement.

Start by drying the hair with volume at the roots. Once dry, use medium sized tongs to curl the length upwards to ear level but only hold for five seconds.

The key to this look is relaxed hair. Continue taking random sections of hair to curl and once done, use your fingers to pull the curls out, leaving a soft wave. Then spray a sea salt spray into the mid-length and ends and scrunch with your hands. Finish with a shine spray for a touch of glamour.

3: BOB Dannii Minogue is responsible for the initial return of the bob, which has been so popular recently due to the versatility of the cut. She has shown the adaptability of a good short haircut to the general public. Natural or finger waves, loose hair ups or plaits, as well as sleek, brushed forward blow dries have all been demonstrated through Dannii's bob and it is this that has resurrected the cut.

The key look for bobs this summer, however, is more polished that its longer hair rivals. Bobs should be sleek and shiny. Once dried smooth, finish off by quickly gliding the straightening irons over the hair for a polished finish.

This style will suit most face shapes, but a general rule is that if your have a round or square face shape you should opt for a longer length bob, while rectangle or elfin face shapes can carry off the traditional Mary Quant look.

4: HAIR UP The 1940s Brigitte Bardot beehive is making a come back, but did it ever go away? This version of the classic beehive would suit those with round or heart shaped faces and is a perfect alternative for a wedding or special occasion.

Start by adding a volume spray into the roots and blast dry with your head upside down. Once hair is dry, take medium-sized sections and back comb at the root area and mist with a light hold hairspray.

Leave the surface layer of hair and fringe out and once the full head has been back combed mould it all into a beehive shape and secure. You can use a hair cushion at the crown area for added height and wrap the beehive around this for extra va-va-voom.

5: LONG BOB For those who prefer a looser, relaxed style, an alternative to the classic bob is the longer layered version we have seen on Alexa Chung.

As the style icon du jour, Alexa can do no wrong. The new length is ideal for those with movement or waves through their hair; this is a more versatile length and will work throughout the summer.

This mid-length style can be cut to suit almost everyone. It is also less work than super long hair or a graphic cut bob and can be easily styled.

Hooker & Young, 6 Clayton Road, Jesmond 0191 281 6714 and Marriott Gosforth Park Hotel, High Gosforth Park, 0191 217 0217.

www.hookerandyuong.co.uk WIN A HAIR MAKEOVER AT HOOKER & YOUNG The Journal has teamed up with hairdressing chain Hooker & Young to offer one lucky reader the chance to win a hair makeover at Hooker & Young salon in Jesmond or Hooker & Young salon in Gosforth. The winner will be treated to the Over the Rainbow package, which includes a signature cut and colour, full hair ritual, style, blow dry and refreshments. FOR YOUR CHANCE TO WIN THIS COMPETITION, Text JNLWIN1 to 84080 followed by a space, then your correct answer, name, house number and postcode or call the competition line on 09012 292 345 (please take care when dialling).

QUESTION: Which famous hairdresser created the bob? A) Vidal Sassoon B) Nicky Clarke C) Paul Mitchell Calls cost 25p from a BT landline, other networks may vary. Text entry costs 25p plus your standard network charge. Lines close at midnight on Saturday, July 17, 2010. The first correct entry drawn at random on Sunday, July 18, 2010 will receive the prize as offered. Usual Trinity Mirror promotion rules apply, available at www.chroniclelive.co.uk/legal
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Title Annotation:Features
Publication:The Journal (Newcastle, England)
Geographic Code:4EUUK
Date:Jul 17, 2010
Words:1073
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