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Good Sportsman Acquires Scent Web, Bullseye Camera Systems.

M2 EQUITYBITES-May 25, 2017-Good Sportsman Acquires Scent Web, Bullseye Camera Systems


25 May 2017 - US-based private equity firm Huron Capital's portfolio company, Dallas, Texas-based hunting and shooting accessories provider Good Sportsman Marketing has recently completed two add-on acquisitions, the firm said.

GSM acquired Scent Web from Beaverton, Michigan-based A-Way Hunting Products, Inc., and also acquired Eugene, Oregon-based Bullseye Camera Systems.

These represent the second and third add-on acquisitions for GSM since Huron Capital's initial investment in June 2016.

Scent Web has a patented delivery mechanism for dispensing deer scent attractants, which builds on GSM's portfolio of innovative products that enhance the hunting experience.

The acquisition represents GSM's initial expansion into the scent/attractants market.

Bullseye designs, assembles and distributes target shooting camera systems.

Using Bullseye's camera system and its proprietary software application, shooters can view targets from long distances from mobile device as well as utilise several interactive features of the software for a unique experience at the range.

Terms of the deals were not disclosed.

Based in Detroit, Huron Capital is an operationally-focused private equity firm with a long history of growing lower middle-market companies through our proprietary ExecFactor buy-and-build investment model.

GSM has in the hunting and shooting accessories markets since its inception in 2000 when it pioneered the trail camera market with the launch of StealthCam.

Since that time, GSM has added to its portfolio of products with the addition of Walker's hearing protection and enhancement devices, American Hunter deer feeders, Cyclops LED lighting, and HME hunting accessories.

The company sells its products at leading specialty retailers, online distributors and big box outlets across the US and Canada.

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Publication:M2 EquityBites (EQB)
Date:May 25, 2017
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