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Goldfaden MD, a natural skin care line developed by south.

* Goldfaden MD, a natural skin care line developed by south Florida dermatologist Gary Goldfaden, is on the market as of Nov. 1 at www.goldfadenmd.com and select beauty emporiums.

Motivated by the most-reported concerns in the derm's practice, the brand enters the market with seven targeted treatment solutions, including Pure Start gentle detoxifying cleanser, Radical Difference advanced antioxidant serum, celebrity-favorite Doctor's Scrub ruby crystal microderm exfoliator, Bright Eyes dark circle radiance concentrate, Vital Boost even skin tone daily moisturizer, line-fighting Needle-Less, and overnight regenerative treatment cream Wake Up Call.

"My ultimate goal is to let people have a relatively simple skin care regimen that is both preventative and restorative," says Dr. Goldfaden. The line began humbly in the family kitchen when he devised a specialty exfoliator, now known as the Doctor's Scrub, which he shared with his children.
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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Nov 1, 2012
Words:139
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