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Gold River Mills Introduces `Tasty White Rice'.

Business Editors/Food Writers

Beginning this summer, Woodland-based rice milling company Gold River Mills will be the first organization in the United States to introduce consumers to rice processed by a Japanese technology called Musenmai(TM), or "no wash rice." Musenmai(TM) removes the outer layers of the rice kernel, enhancing its appearance and taste without losing flavor as with traditional milling. The result: what the Japanese call "tasty white rice" -- whiter, brighter, better tasting rice that never has to be washed before it's cooked and it has a longer shelf life than regularly milled rice.

For the past month, engineers from the Satake Corporation of Japan, the manufacturers of this equipment, have been in Woodland assisting Gold River Mills in the installation. Consumers will begin to see rice with the Musenmai(TM) label in retail stores in the next week. The food industry has already received their first shipments.

"Gold River Mills takes pride in using the rice-milling industry's most innovative, creative technologies," Atkinson said. "Being the first to utilize Musenmai(TM) was a natural move for us."

Most varieties of rice can be processed through this special equipment.

About Gold River Mills

Based in Woodland, Calif., Gold River Mills was founded in May 2002 when CalPac Investments, LLC (also known as California Pacific Rice Milling) and Pacific Basin Rice Products LLC merged operations. The company focuses on the supermarket trade and on sales to a vast array of companies. Gold River Mills is committed to employing the industry's most innovative, creative technologies, such as Musenmai(TM) -- a Japanese milling process that removes the outer layers of the rice kernel, creating whiter, brighter, better tasting rice that never has to be washed before it's cooked.
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Publication:Business Wire
Date:Jun 26, 2002
Words:286
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