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Going against the grain.

RICE IS KNOWN AS A NUTRITIOUS FOOD, but many consumers have trouble cooking it correctly. Rice n Simple, a line of all-natural, microwavable rice meal components, eliminates the complexity and allows home cooks to relax and indulge in five-star restaurant quality rice in just one mine.

Rice n Simple is available in six varieties: J2smine Rice with Shoyu (Soy) Sauce; Jasmine Rice with Shiitake Mushroom Glaze; Jasmine Rice with Teriyaki Glaze; Brown Rice with Shoyu (Soy) Sauce; Brown Rice with Shiitake Mushroom Glaze; and Brown Rice with Teriyaki Glaze.

The jasmine rice is imported from Thailand and was selected for its flavor, unique texture and naturally distinctive aroma, say officials with Atlanta-based Rice n Simple. The domestically grown brown rice offers consumers a mild, nutty flavor that is rich in fiber and nutrition, they add.

Shelf-stable Rice n Simple is packaged in 7-ounce boxes and has a suggested retail price of $2.49--$2.79. For more information, visit

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Title Annotation:In the Aisles
Author:Richard Turcsik
Publication:Grocery Headquarters
Date:Feb 1, 2014
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