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Global demand for primary and secondary batteries is projected to increase nearly 8 percent per annum through the year 2002 to nearly $55 billion, consistent with recent historical gains.

Global demand for primary and secondary batteries is projected to increase nearly 8 percent per annum through the year 2002 to nearly $55 billion, consistent with recent historical gains. Industrialized countries will experience further healthy demand for rechargeable batteries used to power high-drain portable electronic devices. Growth in US battery demand will remain respectable but decelerate somewhat from the sturdy 1992-1997 average pace, as the economic expansion there continues to age. In addition, electric vehicle (EV) battery markets of some significance will develop within the industrialized nations over the next several years. However, demand will not approach levels once envisioned, due to minimal demand for EVs themselves. These and other trends are presented in World Batteries, a new study from The Freedonia Group, Inc., a Cleveland-based industrial market research firm.

Prospects are also favorable within the developing world, assuming the ongoing financial crisis affecting several regions -- most notably East Asia, parts of Latin America and Russia -- does not linger too long. Although prospects vary on a country-by-country basis, on balance rising personal and business incomes accompanying greater levels of industrialization will broaden the market base for battery-powered products within the developing nations.

Markets for secondary (or rechargeable) batteries hold generally better growth prospects than primary (or dry cell) types when viewed in the aggregate. This reflects the presence of certain key secular growth areas on the rechargeables side, in particular nickel-metal hydride, lithium ion and, eventually, lithium polymer batteries used to run computers and communications equipment; and, potentially, electric vehicle batteries.

Basic lead-acid starting/lighting/ignition (SLI) secondary batteries possess favorable prospects in a number of developing nations despite highly mature markets in most developed countries. The ongoing conversion from low-cost zinc-carbon/zinc-chloride to higher-priced alkaline batteries will stimulate primary battery markets in a number of countries. Moreover, new alkaline primary batteries introduced onto the market in 1998 can reportedly power high-drain electronic products such as cellular phones and camcorders, potentially providing formidable competition for higher-end rechargeables.

World Batteries (published 1/99, 351 pages) is available for $4200 from The Freedonia Group, Inc., 767 Beta Drive, Cleveland, OH 44143-2326. For further details, please contact Corinne Gangloff by phone 440.684.9600, fax 646.0484 or e-mail pr@freedoniagroup.com. Full text is also available online through commercial database companies and the www.freedoniagroup.com Web site.

Please attribute information from this news release to The Freedonia Group, Inc. (Cleveland, OH) and include, if possible, the price of the report. We would also appreciate (at your convenience) a copy of the article or publication in which we appear.
COPYRIGHT 1999 Subscription: $00.00 per year as of 1/94. Published irregularly. Contact Freedonia Group, 3570 Warrensville Cente
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999 Gale, Cengage Learning. All rights reserved.

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Comment:Global demand for primary and secondary batteries is projected to increase nearly 8 percent per annum through the year 2002 to nearly $55 billion, consistent with recent historical gains.
Publication:Research Studies - Freedonia Group
Geographic Code:1USA
Date:Jan 1, 1999
Words:427
Previous Article:US demand for agricultural biotechnology ("ag biotech") products is projected to increase 27 percent annually to $2.9 billion in the year 2002.
Next Article:Pultrusion demand in the US is projected to grow 8 percent per annum to 330 million pounds in the year 2002, valued at $710 million.
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