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Global Publishing Brand to Launch PR Service; - Guinness World Records(TM) Responds to Increasing Demand and Introduces Publicity Support to Record Claimants; - With Photo.

LONDON, March 1, 2010 /PRNewswire/ -- The global authority on record-breaking achievement, Guinness World Records, today announced the launch of a paid-for PR Service as a new business area to complement the brand's popular Adjudication Service.

The in-house PR service will be offered exclusively to Adjudications Claimants - those event organizers who invite a Guinness World Records official to verify their record attempts - in the U.K., Ireland, U.S. and Canada starting 1 March.

Andrea Banfi, Head of Adjudications, said: "We've seen a growing need in publicity support from our claimants who realize the enormous marketing value in organizing a Guinness World Records attempt but lack right expertise to publicize the event."

The Records Management team at Guinness World Records is solely dedicated to processing record claims, and dispatching "judges," known as adjudicators, to verify hundreds of record attempts around the world every year. Although the underlying motivation for wanting to break a world record differs vastly among organizers, most companies turn to record attempts as a way to raise awareness of products, charities or other corporate causes.

Banfi adds: "Our thinking is that with the new PR Service we'll be able to add to our clients' campaigns and better position them in the media thanks to the fundamental understanding of the Guinness World Records brand that our in-house press department holds."

The sizeable growth of the Adjudication Service during the economic turmoil of 2009 is indicative of the strong PR and marketing value inherent in the Guinness World Records attempt. Between 2008 and 2009, the number of adjudications grew with 44 percent in the U.K. and 98 percent in the U.S. alone.

Components of the paid-for PR service will include press release writing, distribution, pitching, social media outreach and press management among other areas of support. For more information contact

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website ( receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

Note to Editors:

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Publication:PR Newswire Europe
Geographic Code:4EUUK
Date:Mar 1, 2010
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