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Global Hyatt Names Euro RSCG First Worldwide Advertising Agency.

CHICAGO -- Global Hyatt Corporation announced today that it has selected Euro RSCG Worldwide - the world's fifth-largest global advertising company - as its new agency of record. Euro RSCG is Hyatt's first-ever global agency. The agency's scope of work includes creative development, media planning and media buying for all of Hyatt's full-service brands (Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency and Hyatt), and Hyatt Gold Passport, on a worldwide basis, as well as other related work. The account will be based at Euro RSCG's New York headquarters, with regional teams in Hong Kong and Zurich, where Hyatt has divisional offices.

"Our aim in shifting to Euro RSCG is to enable and execute our global brand strategy on a worldwide basis. Euro RSCG stood out based on their creative work, business insights, global capabilities and top management involvement." said Tom O'Toole, Chief Marketing Officer, Global Hyatt Corporation.

Chicago-based Cramer-Krasselt continues as the agency for Hyatt's fast-growing Select Hotels Group - which includes the Hyatt Place and Hyatt Summerfield Suites brands -- as well as certain full-service marketing assignments in North America.

The new agency's work is scheduled to debut in early 2008 at a budget level of approximately $30 million.

About Global Hyatt Corporation

Global Hyatt Corporation, one of the world's premier hotel companies, offers today's travelers over 735 hotels and resorts (over 136,000 rooms) in more than 44 countries. The company's affiliates own, operate, manage and franchise Hyatt branded hotels and resorts under the Park Hyatt[TM], Grand Hyatt[TM], Hyatt Regency[TM], Hyatt Resorts[TM], Hyatt[TM], Hyatt Place[TM] and Hyatt Summerfield Suites[TM] brands. In April 2007, Hyatt launched its newest global brand, Andaz[TM]. Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership, Inc. operator of the Hyatt Vacation Club and fractional residential properties and U.S. Franchise Systems, Inc, which franchises Hawthorn Suites and Microtel Inns and Suites. From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or logging onto

About Euro RSCG Worldwide

Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, BNP Paribas, Charles Schwab, Danone Group, Diageo, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citro[R]n, Reckitt Benckiser, sanofi-aventis, Schering-Plough, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).
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Publication:Business Wire
Date:Sep 21, 2007
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