Giving short shrift to the formal wedding image.
Byline: Cheyenne Roundtree Reporter firstname.lastname@example.org
WEDDING gown? Check. Suit and tie? Check. Colourful underwear? Check.
Lovebirds have been tying the knot wearing outlandish underwear and proudly showing it off in their wedding photos.
Will Cooper, brand and marketing manager at underwear firm Oddballs, said the cheeky idea came to him after attending weddings and noticing that the men didn't have the same rituals as women. He thought that on such a big day wearing normal, boring underwear just didn't seem right.
Shared photos have become a hugely positive response on social media and even Will shared a picture showing off his pants when he got engaged. Will said: "I got engaged and thought it would be wrong to not get a picture in my own OddBalls.
"You can't expect other people to do something if you don't do it yourself."
OddBalls Apparel is an underwear company that raises awareness and money for testicular cancer, and was launched in September 2014. The company gives 10% of the sale from every pair of pants to charity.
OddBalls reached out to followers on Facebook and Twitter asking them to let the company know if they were getting married wearing their patterned pants.
The brand currently provides a free pair to some couples who order the garments for members of their wedding party.
More than 100 people have contacted OddBalls about the offer and the business has received orders across the UK, for a wedding in Mexico and even from a father of the bride, Will said.
Since setting up as an underwear seller, Oddballs has expanded to sell flip-flops, swimming trunks, bobble hats, shirts and home decor.
Due to the popularity and success of the company, Oddballs has set up its own charity, the OddBall Foundation.
Even the female members of this wedding party got into the spirit of things
Some of the wedding guests who have responded to Oddballs' suggestion that they attend the ceremony in the firm's distinctive underwear