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Gillette - EA SPORTS Champions of Gaming Tournament powered by Xbox LIVE Invites Gamers to Take on the World's Best for the Chance to Challenge Tiger Woods, Roger Federer, Thierry Henry or Derek Jeter.

World's largest multi-sport online gaming tournament offers consumers the chance to beat the best gamers in the world and take on sports superstars

BOSTON, Oct. 29 /PRNewswire/ -- Do you have what it takes to beat Tiger Woods, Roger Federer, Thierry Henry or Derek Jeter? Now you have the chance to take on gamers from around the world in the ultimate gaming challenge. If you win - you'll go head-to-head with a sports superstar* to see who is the Champion of Gaming.

Gillette [PG] and EA SPORTS(TM), a label of Electronic Arts Inc., , today announced the Gillette - EA SPORTS Champions of Gaming tournament powered by Xbox LIVE(R), which is a first-of-its kind competition, that pits gamers from around the globe against each other, and ultimately, for the winners, against some of the best athletes in the world. The tournament is the world's largest multi-sport gaming tournament and will be open for registration beginning October 31, 2008. Gamers will be able to compete against other gamers on Xbox LIVE, the world's premier online gaming and entertainment service, within their geographical region on five leading EA SPORTS titles - Tiger Woods PGA TOUR(R) 09, NASCAR(R) 09, Madden NFL 09, NBA LIVE 09 and EA SPORTS(TM) FIFA 09. Winners on each franchise will have the chance to be crowned a Gillette Champion of Gaming at the final event in Orlando, Florida in February 2009. At the Tournament Finals, each of the five Gillette Champions of Gaming will have the chance to take on a Gillette Champion or other sports superstars, in an EA SPORTS title with the winner claiming ultimate bragging rights.

"The world of gaming has never seen anything like the Champions of Gaming Tournament. Throughout my career, I've looked forward to playing against the very best," said Gillette Champion Tiger Woods. "With my injury, I've been playing my game a lot and I look forward to the challenge at the Finals in February."

The Champions of Gaming tournament is a global skill-based tournament in which participants compete against other players on the online Xbox LIVE gaming platform to determine winners. The global tournament will consist of one (1) nine (9) part qualification round and one (1) knockout round in three regions -- the Americas; Europe and Asia-Pacific. The regional champions of each title will then face-off against each other and compete for the opportunity to play against a Gillette Champion or other sports superstars at the global final event in Orlando, Florida.

"As we continue to globalize our business, we're thrilled to give gamers from around the world the opportunity to face off head-to-head on some of our most popular EA SPORTS games through the Champions of Gaming tournament on Xbox LIVE," said Peter Moore, President, EA SPORTS. "Thanks to Gillette, this tournament will offer a payout unlike any other - the chance to compete face-to-face against true legends in the world of sports."

"The Champions of Gaming tournament will provide the same excitement and intense competition that unfolds on the field, court, course or race track each week," said Peter Clay, Vice President, Gillette Grooming. "It will be amazing to watch the best gamers in the world go head-to-head against one of the Gillette Champions."

To compete in the Gillette - EA SPORTS Champions of Gaming tournament, gamers must have the following:
 -- a valid e-mail address
 -- access to a Microsoft Xbox 360 video game and entertainment system
 -- the EA SPORTS video game in which the player is competing (see titles
 above)
 -- a valid EA SPORTS account in good standing
 -- a valid Xbox LIVE Gold Member account




All players must be in good standing on xbox.com and the Xbox LIVE online service. To obtain an Xbox LIVE account, Windows Live ID or Xbox LIVE Gamertag, access http://www.xbox.com/ and follow the applicable instructions. To obtain an EA Account, access http://www.ea.com/ and follow the applicable instructions.

For complete details on how to enter and full tournament rules visit http://www.gillette.com/easports.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com/. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com/.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NBA, NASCAR, Tiger Woods, PGA TOUR, NASCAR and FIFA are trademarks of their respective owners and used with permission.
 All other trademarks are the property of their respective owner.

 * Appearance is subject to schedule and availability




 Gillette: Michael Norton (617) 421-8201

 Taylor: Michael Kingston (212) 714-5750

 http://www.pg.com/news



CONTACT: Gillette: Michael Norton, +1-617-421-8201, or Taylor: Michael Kingston, +1-212-714-5750

Web Site: http://www.ea.com/ http://www.gillette.com/easports http://www.pg.com/
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Date:Oct 29, 2008
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