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Gfycat Strengthens Movie Marketing Capabilities with MovieLaLa Acquisition.

M2 EQUITYBITES-January 30, 2018-Gfycat Strengthens Movie Marketing Capabilities with MovieLaLa Acquisition

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30 January 2018 - US-based user-generated GIF platform Gfycat has acquired US-based social network for movie fans MovieLaLa, the company said.

With the acquisition, Gfycat strengthens its movie marketing capabilities by building on MovieLaLa's partnerships with major film studios such as Lionsgate, Universal, Skydance and Paramount.

Financial terms were not disclosed.

The acquisition enables MovieLaLa's network of studio marketers to connect with millionns of young moviegoers by promoting GIF content across the Gfycat platform.

In 2016, MovieLaLa and Gfycat partnered to help a major film studio reach nearly 21m consumers through 21,000 user-generated GIFs.

In addition to helping marketers reach the right people at the right time, the combination of Gfycat's technology tools and MovieLaLa's vision will bring an even larger audience of movie buffs closer to the films they love.

Launched in 2013 by Silicon Valley artist-turned-entrepreneur Dana Loberg and engineer Sahin Boydas, MovieLaLa helped bring traditional movie marketing methods into the mobile-first era.

In 2016, the company was named one of the most innovative companies reshaping Hollywood by Inc. Magazine. Since its launch, MovieLaLa has helped film studios craft viral marketing campaigns by harnessing fan excitement.

After entering their favourite genres and performers into the MovieLaLa app, fans would receive text messages and trailer videos for the upcoming films that were most relevant to their interests.

Through the app's social features, they could connect with other fans and express their opinions on the latest film news.

MovieLaLa created the MovieLaLa Mobile GIF tool, which allowed mobile users to create GIFs from trailers in a matter of seconds -- regardless of whether they had prior video editing experience.

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Publication:M2 EquityBites (EQB)
Date:Jan 30, 2018
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