Get your paws on World Cup pet gear.. SHOP TALK.
COME on, En-grr-land! As the nation gears up for our first match against the USA on Saturday, experts say the real winners will be retailers, with the World Cup giving a much-needed pounds 52billion boost over the next month.
And now the nation's pets can help the high street and get behind our team with replica shirts, caps and bandanas for under a tenner.
Animal specialist Pets At Home has a World Pup extravaganza for dogged supporters, with special non-alcoholic beer for half-time and a Wayne Rooney or Peter Crouch bone to chew on when the going gets ruff.
In one of the biggest England ranges launched for pooches and moggies who want to support stars like John Terrier and Emile Huskey, there are official shirts for pounds 9.99, bandanas for pounds 1.99 and Three Lions collars for pounds 4.99.
Cats can pretend to be Frank Lampurred by walking through a pounds 9.99 tunnel, shaped like England football shorts.
Dogs can lounge on pounds 14.99 Come on England beds and for pounds 2.99 even hamsters can get on the score-sheet with their own snug pouches emblazoned with the flag of St George.
And it's the one time when hardline England boss Fabio Capello won't be able to ban the wags.
For non-furry female fans, there are St George bikinis for pounds 10 at Tesco and WAG pants at Peacocks for pounds 2.50. Hungry supporters can fuel up at Greggs on cupcakes adorned with football rings for 59p each, snack on a singing jalepeno chicken sandwich - which chants "ole, ole, ole" when the packaging is opened - for pounds 2 from Tesco, or feast on South African sausages like the Boerewors Whorl banger for 99p from Waitrose.
Comparison site Kelkoo estimates that after the group stages, each England goal will be worth pounds 126million to the high street as the feelgood factor sends us on shop sprees.