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Get your name in ... ice.


The Town Toyota Center is looking for a business that wants its name in ice--or at least on the ice rink, which is adjacent to the main arena and used year-round for public skating, hockey and other events.

The Town Toyota Center has 4,300 seats in the main arena and 500 bleacher seats in the adjacent ice rink, currently referred to as The Rink.

The hope is to find a naming partner who will align with the arena's mission to "provide recreational events in a fun and safe environment to benefit the communities of North Central Washington," according to Jennifer Bushong, the vice president of marketing partnerships.

The naming partner will receive sponsor name on the outside of The Rink facility, logos on the doorways, banner signs above the scoreboard, and logos in the ice among many other marketing deliverables.

The Town Auto Group remains the overall facility naming partner, but relinquished The Rink facility in their contractual terms last year.

The Town Toyota Center has more than 300,000 guests that attend the arena annually and 100,000 users in The Rink. On a typical day at The Rink, skaters will arrive by 6 a.m. to skate and conclude around 10 p.m. Parents, coaches, and ice skaters frequent daily to practice or play.

The Town Toyota Center Rink employs more than 30 part-time people as well as being the home to the Wenatchee Wolves Hockey Team and Wenatchee Figure Skating Club.

Interested business partners can contact Bushong at 509-888-7333 or email,

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Title Annotation:The Buzz: Newsworthy and notable events
Publication:Wenatchee Business Journal
Date:Jun 1, 2016
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