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Get to know continuous cast acrylic: easy cleaning and durability make homeowners happy and increase referrals, making more and more contractors want to ...

How do contractors please today's customers and increase referrals? When it comes to the bathroom, more and more, the answer is continuous cast acrylic.

Recent research identifies two key items that can make homeowners most happy: First, bathroom surfaces that are easy to clean, and second, surfaces that retain their value through years of everyday use.

What many consumers and even contractors don't know is that continuous cast acrylic far outperforms other surface materials in these two critical areas.

According to the premier manufacturer of continuous cast acrylic, Aristech Acrylics LLC, the difference begins in the very molecular structure of continuous cast acrylic. Unlike other plastics such as gelcoat/fiberglass, continuous cast acrylic is naturally weather and chemical resistant, and virtually non-porous. Therefore, continuous cast acrylic is far less susceptible to mildew, soap scum, cleaning chemicals, sun and weather, which can fade or dull other surfaces over time. Cleaning is easy using a mild bathroom cleaner and wiping with a damp spongecloth, even after years of everyday use.

Continuous cast acrylic is available in seamless tub/shower enclosures, complete with walls and ceilings. So, problems associated with the installation of ceramic tile surrounds are eliminated. Gone, too, are the cleaning issues related to tile grout lines that allow mildew, soap scum and chemicals to build up and cause discoloration and odor.

The durability of continuous cast acrylic gives the homeowner a "like new" feel of their bathroom every day. This "like new" sense leads to customer satisfaction that lasts.

For contractors, this kind of customer satisfaction is the key to valuable word-of-mouth advertising and even direct recommendations. In essence, by recommending continuous cast acrylic bath fixtures to consumers building or remodeling their homes, a contractor becomes the trusted expert that brings quality and luxury to the home. It is possible for a contractor to get recommendations for years from just one continuous cast acrylic installation.

Continuous cast acrylic surfaces are available in a wide variety of colors and textures. Other materials limit the homeowner's selection to a few colors. But continuous cast acrylic models give contractors the ability to sell high-end, luxury designs that homeowners want. Continuous cast acrylic gives the contractor the ability to sell value-added features that increase profits.

On the job site, continuous cast acrylic shows its true colors. It's far more lightweight than cast iron, easy to work with, and because the color goes all the way through continuous cast acrylic, most scratches can be simply buffed out. "The ability to buff out scratches is a feature that homeowners appreciate because they know their continuous cast acrylic tub was built to last," according to Aristech's Director of Acrylic Technology, Ettore Minghetti.

Whether it's for increased customer satisfaction, ease of installation, design and color variety, or overall quality, contractors can count on continuous cast acrylic. The more contractors know about continuous cast acrylic, the better they--and their customers--can be.

The Unique Benefits of Continuous Cast Acrylic

* High-gloss finish--Keeps its shine through years of everyday use

* Easy to clean--Hard, non-porous surface is less susceptible to mildew and algae

* Color fast--Won't fade or dull in sunlight

* Chemical/stain resistant--Resists common household stains like lipstick, hair dye, ink and crayon

* High heat retention--Warm to the touch, providing a more comfortable bathing experience for homeowners

* Vast color and design choices--Continuous cast acrylic gives manufacturers unlimited design freedom to create the perfect centerpiece for the bathroom

* Easy to repair--Because the color goes all the way through continuous cast acrylic, most scratches can be buffed out
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Title Annotation:Special Advertising Section
Publication:Builder
Article Type:Advertisement
Date:Jan 1, 2005
Words:583
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