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Get potions to go at spellbinding attraction.


ANEW magical attraction complete with wands, spells, broomsticks and butter beer is launching in the Midlands.

The Magic Alley store first opened in London in 1990, seven years before the publication of the first Harry Potter book and the creation of Diagon Alley, and it then moved to Henley Street in Stratford-upon-Avon.

Now, Magic Alley owners have announced the museum and shop is set to get bigger and better when it moves to Bell Court.

The new attraction will feature hatching dragons' eggs, a magical book that writes all on its own and a life-size animatronic bust of William Shakespeare.

There will also be a Golden Broomstick Pumpkin, Butter & Root Beer Bar where visitors will be able to get their own "Potion To Go".

"The spectacular new attraction - think Jules Verne meets Thomas Edison and HG Wells with a hefty dose of William Shakespeare - will be packed with magical experiences," said a spokesman for Magic Alley.

The 4,500 square foot museum and shop will be spread over two floors and will have the feel of a late 19th century bonded warehouse with themes exploring the lost years of William Shakespeare and science, art, time travel and magic.

Visitors will be able to buy traditional and magical gifts, books and even magic wands "direct from the Ministry of Time".

The new store and attraction are planned to open in the spring.

Bell Court is a retail and leisure development, featuring a cinema, shops, restaurants and cafes on Wood Street near to Shakespeare's Birthplace and the MAD Museum.

John Stacey, asset management director at UK & European Investments, owners of Bell Court, said: "Magic Alley will bring a new dimension to Bell Court, introducing another leisure offering at the development.

"It's already a popular attraction and having seen the plans for the new store, it's certainly going to get a lot of people excited when it opens."

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Publication:Solihull News (Solihull, Birmingham, England)
Geographic Code:4EUUK
Date:Dec 8, 2017
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