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Germany : The new Mercedes-Benz C-Class.

The all-new C-Class heralds a new chapter in the Mercedes-Benz success story and sets new standards in the premium mid range class. (C-Class: Fuel consumption combined cycle: 5,8-4,0 l/100km, CO2 emissions, combined: 135-103 g/km, energy efficiency class: B-A+.)* Thanks to an intelligent lightweight design concept boasting weight savings of up to 100 kilograms, excellent aerodynamics and new, economical engines, the C-Class establishes new Benchmarks in its class.

A host of new assistance systems offer safety of the highest standard, while a new suspension, optionally air-sprung, provides for exemplary ride and driving comfort as well as nimble and agile handling.

In terms of appearance the new C-Class adopts a progressive approach with its clear yet emotional design and its high-class interior. Many other innovations and interior touches underscore the saloon's energising comfort and refined sportiness. In all, the perceived quality of the new C Class feels like an upgrade to a higher class of travel . The new C-Class Saloon is available for ordering now. The model range will initially comprise the C 180 from 33,558.- euros, the C 200 from 36,414.- euros and the C 220 BlueTEC from 38,675.- euros, (prices in Germany incl. 19% VAT in each case).

Sensuous clarity and purist forms

On a visual level, the new C-Class represents a bold departure from its predecessor. Its striking, dynamic design exudes sensuous clarity and arouses emotions. Modern aesthetic was a source of inspiration for the new saloon's sensuous lines and surfaces, whose harmony and dynamism create an immediate effect. The designers have created minimalist, purist forms for the C-Class which emphasise its intelligent technology and engineering. The clearly defined surfaces deliberately display a degree of tension, lending them a modern and emotional character. Precise lines and sculptural surfaces create progressive light and shade effects.

There is a choice of two different faces: sporty with centrally positioned star or for the EXCLUSIVE line only the classic saloon radiator grille featuring the Mercedes star on the bonnet. The fins of the radiator grille can be closed completely to optimise the vehicle's Cd value, highlighting the status of this cultivated saloon in duly self-assured style.

High-class interior with fine details

The Mercedes-Benz designers have styled the interior on a level which is rarely encountered even in higher vehicle categories. This applies to the carefully chosen high-class materials and their pleasant touch and feel as well as the precision of the finely crafted details. The interior also embodies a new design idiom which combines sensuousness and clarity perfectly with dynamic sportiness and contributes to the quality feel of the interior.

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Publication:Mena Report
Date:Dec 17, 2013
Words:447
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