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Germany : SEAT grows by 16% in April.

SEAT sales are making steady progress. Between January and April, SEAT delivered 158,700 vehicles worldwide, which is 14.5% more than the same period in 2016 (138,600). The calendar effect in the main markets, with fewer working days, did not slow down the results for the month of April and the companys deliveries rose by 16.0% compared to the same month in 2016, reaching a total of 41,400 vehicles (2016: 35,700).

According to SEAT Vice-President for Marketing and Sales Wayne Griffiths, SEATs April sales are fully in line with the sharp increase of the first quarter of the year. The Ateca is pushing up our worldwide sales, and at the same time, the Leon facelift is bringing in a considerable volume of both individual and corporate customers, such as the recent delivery in Turkey of the largest fleet sale in our history. Sales of the end of the current generation Ibiza are also making positive progress.

Spain, the United Kingdom and Germany, SEATs three largest markets, are making a major contribution to the evolution of the brands sales. In the first four months of the year, Spain remains the companys main market with sales of 33,800 vehicles (+22.9%), followed by Germany (29,700; +10.0%) and the United Kingdom (20,800; +23.7%). France, one of SEATs strategic markets, is also performing very well, reaching 8,800 vehicles, or 20.2% more. Austria (6,300; +29.0%) and Switzerland (3,400; +69.6%) are maintaining their strong upward trend, and in both countries SEAT is among the top 10 brands sold. SEAT ended the first four months of the year with all-time record sales in the United Kingdom, Mexico, Turkey, Austria, Switzerland and Israel.

SEAT began the presales of the new Ibiza in April, and it will be available in showrooms in June. From Monday 1 May until 18 May, 800 journalists from 30 countries will test drive the new Ibiza and find out everything about the new model at the international presentation being held in Barcelona. The new Ibiza will be highlighted as well at Automobile Barcelona, which kicks off on 11 May. SEAT is also presenting the world premiere of the new Ateca FR, the sportiest version of the brands first SUV.

From a financial standpoint, the growth in sales has increased turnover sharply by 20.2%, reaching a record figure of 2,487 million euros in first quarter of the year. In addition, after closing 2016 with the highest operating profit in its history, SEATs operating profit reached 56 million euros in the first three months of 2017, 4.1% more than the same period last year.

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Publication:Mena Report
Date:May 9, 2017
Words:460
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