Printer Friendly

German beer consumption drops 4% in first six months of '03.

Germans seeking relief from the unusually warm temperatures reached for more beer last month--but not enough to turn around slumping beer sales this year. Beer consumption was down 4 percent for the first six months of the year over the same period in 2002, despite a 9.3 increase in June, the Federal Statistics Office said.

Between January and June, traditionally beer-loving Germans bought 5.14 billion liters (1.36 billion gallons) of beer, down 220 million liters (58 million gallons) over that time in 2002.

The drop fits into a pattern of steadily falling beer consumption in Germany since 1995, a trend that experts have attributed to a health-conscious public, high unemployment and the sluggish economy.

This year, however, the trend was exacerbated by a drink deposit system instituted Jan. 1 that requires consumers to pay a deposit of 25 cents (29 U.S. cents) per can, which were before either recycled or thrown away.

"June was a bit better because of all of the nice days, but in general the consumption is down because of the can deposit," said .statistics office spokesman Klaus-Juergen Hammer.

Under the new system, customers need to keep their purchase receipts to get their money back, making it necessary to return to the store where they bought the product, which people find inconvenient and sometimes impossible. Some are turning to bottles, which can be returned without a receipt.
COPYRIGHT 2003 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Marketplace
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:4EUGE
Date:Aug 4, 2003
Previous Article:New York toughens keg-buying requirements.
Next Article:Zima partners with Complex magazine.

Related Articles
European beer consumption declines in 1993.
German beer consumption continues to drop.
Germans drinking more beer this year.
In a startling trend, Germans shun beer.
German beer consumption dropped again in 1Q.
German beer consumption stabilizes.
German beer consumption continues to fall.
Beer exports boost German beer sales.
Germans are Europe's top beer drinkers, survey says.
Beer remains most popular drink in Germany and U.K.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters