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Georgia, A-B launch drunk driving plan.

Georgia has teamed up with a beer company, a race car driver and a country music singer to tell Georgians about the dangers of driving drunk.

Last week Gov. Zell Miller unveiled an ad campaign, sponsored by Anheuser-Busch, Inc., that features NASCAR driver Bill Elliott and country music star George Strait.

"So when you're drinking, pick someone else to do the driving," Elliott says in one of the spots.

Strait tells viewers, "If you've been drinking don't take your show on the road."

The ads began airing in Atlanta, Augusta, Macon, Savannah and Columbus. They will air mainly during newscasts throughout the holidays and again during next year's Atlanta Braves games, said Jim Zink, regional sales vice president for Anheuser-Busch.

"It's time to refresh everyone's memory about the consequences of driving drunk," Miller said.

Elliott said he doesn't think it's a conflict of interest for him to drive a race car sponsored by Budweiser and participate in an anti-drunken driving campaign.

"What we do on a race track takes a good level head," Elliott said. "By no means are we out promoting this (drinking and driving)."

Anheuser-Busch is spending about $20 million nationally on the campaign, but Zink said he didn't know how much of that would be spent in Georgia.
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Title Annotation:Anheuser-Busch Inc.
Publication:Modern Brewery Age
Date:Nov 30, 1992
Words:211
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