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Genz Stix and Jig-Up - New for the 2006-07 Ice Season!

BRAINERD, Minn., July 18 /PRNewswire-FirstCall/ -- Nature Vision Inc., makers of the popular Aqua-Vu underwater video cameras, recently released new products for the 2006-07 ice season. In addition to Aqua-Vu, the Central Minnesota firm also offers a series of super-functional ice rods, including the Genz Stix, the first species-specific ice rods, designed by Mr. Ice Fishing himself, Dave Genz. In addition, the Jig-Up -- the first-ever motorized tip-up that adds life to your presentation -- has been redesigned for 2006.

With ice advancing on a new season, the new Genz Stix line features an all new Gold Series reel that boasts a liquid-smooth drag, continuous anti-reverse and super-wide spool design for preventing line coils. Also added to the Gold Series are 42-inch Predator-action spinning and casting rods. These two new long ice rod additions will fill a niche that lake trout and other large species enthusiasts have long hoped for. Starting at a suggested retail price of $19.99, ice anglers will discover these combos too tempting to resist.

Consider tip-up fishing, too. Previously regarded a passive activity -- bait suspended motionless beneath the ice -- Nature Vision has refined the concept through introduction of the Jig-Up. Employing a battery-powered jigging arm, the Jig-Up jolts vigor into any bait -- live baits swim longer, dead baits activate, and soft plastics spring to life. In all cases, the Jig-Up entices more strikes!

When the flag flips up -- indicating a strike -- a breakaway drive-shaft allows fish to run freely with the bait. You set the hook, and it's "Fish on!" Retailing for only $19.95, Nature Vision's redesigned Jig-Up is a giant step forward in tip-up fishing. They are also guaranteed not to freeze. Jig- Up is a tip-up that not only signals strikes, it triggers them!

About Nature Vision Inc.

Nature Vision is a leading outdoor recreation company that continues to reinvent the outdoor experience with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning brands across two categories: Outdoor Recreation and Photography, Audio-Visual peripheral equipment. Brand names include, Aqua-Vu, Genz Stix, Buzz Stix, Game-Vu, Well-Vu, Vaddio, Norman, Lindahl and Camerz. The company has 2 domestic locations, employs approximately 70 people and reported annual sales of $24.3 million in 2005.
 Visit Nature Vision online at .

 Safe Harbor Statement

Certain matters discussed in this press release are "forward-looking statements," intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical fact are considered forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results or outcomes to differ materially from those currently anticipated. Factors that could affect actual results or outcomes include changes in consumer spending patterns; the Company's success in implementing its strategic plan, including its focus on innovation; actions of companies that compete with the Company; the Company's success in managing inventory; movements in foreign currencies or interest rates; the success of suppliers and customers; the ability of the Company to deploy its capital successfully; adverse weather conditions; and other risks and uncertainties identified in the Company's filings with the Securities and Exchange Commission. Shareholders, potential investors and other readers are urged to consider these factors in evaluating the forward- looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included herein are only made as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

CONTACT: Michael R. Day of Nature Vision Inc., +1-218-825-0733

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Publication:PR Newswire
Geographic Code:1USA
Date:Jul 18, 2006
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