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Genuine draft goes to the British Isles.

Genuine Draft goes to the British Isles

Miller Genuine Draft is now available in Great Britain and the Republic of Ireland, a Miller Brewing Co. official announced.

"We are very pleased to be able to offer the smooth, refreshing taste of Miller Genuine Draft to beer drinkers in these markets," said William Saupe, Miller's vice president of international sales. "Miller Genuine Draft has been a big hit with beer drinkers in the United States. Indications are that European beer drinkers are ready for packaged draft beer."

Rawlings Voigt Ltd., a wine and beer importer, was awarded the marketing and distribution rights for the brand in Great Britain.
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Title Annotation:Miller Genuine Draft beer now available in the Great Britain and the Republic if Ireland
Publication:Modern Brewery Age
Article Type:Brief Article
Date:Dec 2, 1991
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