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Gentlemen prefer blondes.

St. Louis-based Anheuser-Busch Inc. introduces Beach Bum Blonde Ale, a seasonal draught for summer.

Available through early September, Beach Bum Blonde Ale is brewed at the Anheuser-Busch Fort Collins, Colo., brewery and has 5.4 percent alcohol by volume.

"Blonde ales are wonderfully crisp and easily drinkable, which makes them an ideal choice for a summer beverage," says brewmaster Florian Kuplent. American blonde ale is brewed with the pale and caramel roasted barley malts and is hopped with imported Alsace and Hallertau hops, as well as Cascade hops from the Pacific Northwest. Slightly spicy and malty, it pairs well with barbecue dishes, fresh salads and fish.

"Our seasonal draught beers have generated a lot of excitement among beer drinkers who are on the lookout for what's new and different on tap," says Bruce Eames, innovation manager. "We've had tremendous success with these beers, and we look forward to continuing the second year of the program in the fall with the popular Jack's Pumpkin Spice Ale."

Suggested retail price is $4 to $6 per pint.



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Title Annotation:ROLLOUT; Anheuser-Busch Inc.'s introduction of new draught beer
Author:Toops, Diane
Publication:Food Processing
Article Type:Brief article
Date:Aug 1, 2006
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